基于资源整合的NJ集团路桥隧企业运营管理模式研究

发布时间：2018-01-26 10:21

本文关键词： 资源整合交通集团运营管理集约化管理　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：NJ集团是以路桥隧重大基础投资建设为中心，金融、建材、广告传媒、房地产开发及运营等为辅的“一主多辅”企业集团。但由于我国社会、经济环境的影响及其集团产业多元化特征，路桥隧企业仍然在“一项目一公司”模式下运作，资源缺乏共享，战略协同不足，整体优势亟需进一步提升。因此，围绕着资源整合视角，开展路桥隧企业运营管理的整合模式研究是十分必要的。论文首先分析了NJ集团路桥隧企业目前的运营管理现状，研究在当前管理格局下进行资源整合的动力及阻力要素。第二，论文在比较分析了企业集团一般整合模式与国内高速公路运营管理体制的基础上，结合交通集团路桥隧企业运营特征，给出了其运营整合的模式选择、整合范围及运营整合方案设计，并以具体路桥隧项目为例给出了路桥资源整合的一体化运营管理实施方案。最后，基于高速公路产品属性和产业链分析，论文分析了集团路桥隧企业运营管理整合下的可持续发展路径。论文的研究为集团进行资源整合，将路、桥、隧交通资源串联起来，发挥综合效益、降低管理成本、提高管理水平、加强集团管控提供了积极的参考价值。
[Abstract]:NJ Group is a "one master, multiple auxiliary" enterprise group, which focuses on the major investment in road, bridge and tunnel construction, finance, building materials, advertising media, real estate development and operation, etc. However, due to the society of our country. Because of the influence of economic environment and the diversified characteristics of the group industry, the road, bridge and tunnel enterprises are still operating in the mode of "one project, one company", the resources are not shared, the strategic coordination is insufficient, and the overall advantage needs to be further improved. It is necessary to develop the integrated mode of road, bridge and tunnel enterprise operation management around the perspective of resource integration. Firstly, the paper analyzes the current operation and management status of NJ Group Road, Bridge and Tunnel enterprises, and studies the power and resistance factors of resource integration under the current management structure. Second. On the basis of comparing and analyzing the general integration mode of enterprise group and the domestic expressway operation management system, combined with the operation characteristics of road, bridge and tunnel enterprises of traffic group, this paper gives the choice of the mode of operation integration. The integration scope and operation integration scheme design, and the specific road bridge and tunnel project as an example to give the road and bridge resources integration integrated operation management implementation. Finally, based on the expressway product attributes and industry chain analysis. The paper analyzes the sustainable development path under the integrated operation management of Group Road, Bridge and Tunnel. The research of this paper provides the positive reference value for the group to integrate the resources, connect the road, bridge and tunnel traffic resources, bring into play the comprehensive benefit, reduce the management cost, improve the management level, and strengthen the group management and control.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F542.6

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