926汽车租赁公司竞争力评价与对策分析

发布时间：2018-01-28 08:49

本文关键词： 竞争力 926汽车租赁公司评价体系对策研究　出处：《陕西师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：当今,在我国尚属“朝阳产业”的汽车租赁产业,正处在信息化、网络化以及规模化的重要转型期。特别是加入WTO后,汽车租赁业面临了全新的机遇和挑战。运用企业竞争力相关理论,对926汽车租赁公司竞争力作以评价和因素分析,制定相应的针对性策略,以进一步提升其竞争力,对926汽车租赁公司经营发展具有十分重要的现实意义。本文首先对926汽车租赁公司外部环境和内部条件进行系统分析,运用EFE外部因素评价矩阵和IFE内部因素评价矩阵分别对926公司竞争力相关外部环境和内部条件因素进行简要评价。其次通过专家咨询法、个人访问法、层次分析法(AHP)和模糊综合评价法构建了926汽车租赁公司竞争力评价指标体系并进行综合评价,明确了主要影响因素及这些因素方面的优势和劣势；用ISM分析法对影响926汽车租赁公司竞争力的因素结构进行层层分析,由此建立解释结构模型,找出影响926公司竞争力的直接因素和诸多次级因素对相关构成因素做了简要分析。最后,就提升926汽车租赁公司竞争力提出对策建议,并提出具体的策略实施保障措施。
[Abstract]:Nowadays, the automobile rental industry, which is still a "sunrise industry" in our country, is in the important transition period of informationization, network and scale, especially after joining WTO. The automobile leasing industry is faced with new opportunities and challenges. Using the theory of enterprise competitiveness, this paper evaluates and analyzes the competitiveness of 926 car rental companies, and formulates corresponding targeted strategies. In order to further improve its competitiveness, 926 car rental company business development has a very important practical significance. Firstly, this paper makes a systematic analysis of the external environment and internal conditions of 926 car rental company. EFE external factor evaluation matrix and IFE internal factor evaluation matrix are used to evaluate 926 company competitiveness related external environment and internal factors respectively. Secondly, the expert consultation method is used. Personal visit method, Analytic hierarchy process (AHP) method and fuzzy comprehensive evaluation method have constructed 926 automobile rental company competitiveness evaluation index system and comprehensive evaluation. The main influencing factors and the advantages and disadvantages of these factors are defined. The ISM analysis method is used to analyze the factors that affect the competitiveness of 926 car rental company, and an explanatory structure model is established. Find out the direct factors that affect the competitiveness of 926 company and a number of secondary factors to make a brief analysis of the related factors. Finally, to improve the competitiveness of 926 car rental companies put forward countermeasures. And put forward specific strategies to implement safeguard measures.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F572.7

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