广东交通卡公司运营管理改进研究

发布时间：2018-02-10 02:33

本文关键词： 公共交通一卡通互联互通运营管理改进策略　出处：《兰州大学》2017年硕士论文　论文类型：学位论文

【摘要】：目前一卡通行业呈现出高速发展、跨区域发展、跨行业发展三个显著特征,这样就无可避免出现区域竞争、行业竞争以及产业链上的资源争夺。随着竞争加剧,一卡通行业出现了各种各样的孤岛式的“一卡通”系统,不同区域、不同行业的应用需要使用不同的系统,市民手中的卡越来越多,“一卡通”变成了“卡而不通”。为了解决广东省内“多卡并存、多卡不通”的问题,实现广东区域内各行业一卡通的互联互通,本文以广东交通卡公司为研究对象,以运营管理理论、流程再造理论和产业价值链理论为基础,对广东交通卡公司的运营管理问题进行了研究。首先,通过分析公司的运营现状,一卡通行业的发展阶段、宏观环境、行业竞争情况,从外部的挑战和机会,内部的优势和劣势出发,找到业务整合不足、用户体验差、服务成本高等运营管理问题以及这些问题的产生原因。然后,按照“内强管理、外优环境”的思路,从调整组织架构、强化运营管理、夯实合作关系、加快信息融合等几个方面提出广东交通卡公司运营管理的改进策略,以帮助公司提升管理效率、降低运营成本、稳定合作状态,并从统一思想认识、塑造企业文化、发挥领导层作用和加强制度支持等方面提出了运营管理改进策略的实施保障措施。最终实现公司“让大众生活更轻松,帮伙伴运营更高效,助行业管理更科学,促经济发展更协调”的使命。
[Abstract]:At present, the card industry shows three remarkable features: rapid development, cross-regional development and cross-industry development. Thus, regional competition, industry competition and competition for resources in the industrial chain inevitably occur. As the competition intensifies, There have been various islanding "one-card" systems in the one-card industry. Different applications in different regions and different industries need to use different systems. There are more and more cards in the hands of citizens, and the "card card" has become a "card without access." in order to solve the problem of "multi-card co-existing and multi-card impassable" in Guangdong Province, we can realize the interconnection of all trades and industries in Guangdong. Based on the theory of operation management, the theory of process reengineering and the theory of industrial value chain, this paper studies the operation and management of Guangdong Traffic Card Company. By analyzing the current situation of the company's operation, the development stage, the macro environment, the competition of the industry, and starting from the external challenges and opportunities, the internal strengths and weaknesses, we find that the business integration is insufficient, the user experience is poor, Then, according to the idea of "internal strong management, good external environment", we should adjust the organization structure, strengthen the operation management, and consolidate the cooperative relationship. In order to improve the management efficiency, reduce the operation cost, stabilize the cooperation state, and so on, this paper puts forward the improvement strategy of the operation management of Guangdong Traffic Card Company in order to help the company to improve the management efficiency, reduce the operation cost, stabilize the cooperation state, and from the unified thought understanding, mold the enterprise culture. In the aspects of giving full play to the leadership role and strengthening the system support, the paper puts forward the implementation safeguard measures of the operation management improvement strategy. Finally, the company "makes life easier for the public, helps the partners operate more efficiently, and helps the industry management more scientifically." The mission of promoting better coordination of economic development.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F572.6

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