祥鹏航空公司经营战略研究

发布时间：2018-02-14 04:03

本文关键词： 祥鹏航空公司竞争战略差异化　出处：《云南大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着我国社会经济的快速发展,人民的生活水平的不断提高,人民的出行不再仅仅局限于过去的传统出行方式,比如火车、汽车等,而是对飞机这一更加快捷的出行方式的选择。我国最近这些年的航空业发展非常迅速,而且成长性非常好。我国对航空业不断进行整合,比较有代表性的是把原来的六大民用航空公司进行整合,形成了3大航空集团。随着我国加入WTO,要履行开放航空权的条款,这样的状况下,航空公司面对激烈的市场竞争环境,机遇和挑战并存,如何能在如此激烈的市场竞争中生存并发展下去,这就要求公司制定正确的经营战略,把握住市场机遇,这就需要祥鹏航空公司根据公司自身的实际情况和特点来制定合理的发展战略。本文首先描述了祥鹏航空公司经营战略的背景以及研究的意义,然后对本文所用到的相关理论进行综述,通过分析祥鹏航空公司的宏观环境,然后对祥鹏航空公司进行微观环境的分析,根据祥鹏航空的SWOT分析,之后在根据国外发达国家的航空公司所使用的战略进行一个综述和分析,并且提出了祥鹏航空公司的战略选择,应该实行差异化战略——低价格战略,进而提出祥鹏航空差异化战略管理的思路以及实施的方案,最后进行全文的总结。
[Abstract]:With the rapid development of China's social economy and the continuous improvement of people's living standards, people's travel is no longer confined to the traditional travel methods of the past, such as trains, cars, etc. It's about choosing a faster way to travel by aircraft. China's aviation industry has developed very rapidly in recent years, and its growth has been very good. Our country is constantly integrating the aviation industry. What is more representative is the integration of the original six major civil airlines and the formation of three major aviation groups. With China's entry into the WTO, it is necessary to carry out the provisions of open aviation rights. Under such circumstances, airlines face a fierce market competition environment. Opportunities and challenges coexist, how to survive and develop in such a fierce market competition, which requires the company to formulate the correct management strategy, grasp the market opportunities, This requires Xiangpeng Airlines according to its own actual situation and characteristics to formulate a reasonable development strategy. This paper first describes the background of Xiangpeng Airlines' business strategy and the significance of the research, then summarizes the relevant theories used in this paper, and analyzes the macro environment of Xiangpeng Airlines. Then the micro-environment of Xiangpeng Airlines is analyzed, according to the SWOT analysis of Xiangpeng Airlines, and then a summary and analysis is made according to the strategy used by airlines in developed countries abroad. And put forward the strategic choice of Xiangpeng Airlines, should carry out the differentiation strategy-low price strategy, and then put forward the Xiangpeng aviation differentiation strategy management ideas and implementation plan, and finally summarize the full text.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6

【相似文献】