南宁吴圩国际机场公司发展战略研究

发布时间：2018-02-15 01:20

本文关键词： 机场公司发展战略研究 SWOT分析　出处：《广西大学》2012年硕士论文　论文类型：学位论文

【摘要】：机场作为当代城市基础设施建设的重要组成部分,各国政府也越来越关注机场在促进城市空港经济发展,完善城市交通运输网络,打造城市名片等方面的所发挥的重要作用。然而,事实证明,单纯依靠政府关注和支持,还不能使一个机场获得可持续发展的能力。除政府支持外,机场自身发展显得尤为重要。特别是,机场如何制定和选择发展战略,将决定机场在未来的市场定位,以及将要打造何种竞争优势才能促进机场的发展壮大。本文以南宁吴圩国际机场公司为研究对象,在分析南宁吴圩国际机场公司面临的行业发展趋势、政治、经济、技术、社会以及行业竞争等外部环境之后,进而分析南宁吴圩国际机场公司的内部资源环境,并运用SWOT分析方法综合考虑南宁吴圩国际机场公司所处在的内外部环境的优势、劣势以及机遇和威胁状况,提炼出南宁吴圩国际机场公司实际的总体战略：概括起来说就是,“1231”总体战略,一个契机,两个加快,三个力争,一个目标：紧紧抓住北部湾经济区和西部大开发深入开发的战略契机,加快推进空军机场搬迁,实施军民航机场完全分离,加快提升企业安全管理和服务质量能力,力争做到客货运输等航空主业要板块化经营,力争做到旅游、广告等延伸性非航产业要多元化拓展,力争做到临空经济产业要规模化建设,使之成为提升发展潜能的新增长极,成为在中西部地区具有较大竞争力和影响力的机场运营商、投资商和现代化国际复合型航空运输企业。最后,本文为南宁吴圩国际机场公司有效执行发展战略,分别从政策支持、新航站区建设、营销创新、临空经济园区规划、人力资源管理、机场服务、战略落地等方面提出保障措施,确保发展战略的有效落实和推进。
[Abstract]:As an important part of the construction of modern urban infrastructure, the governments of various countries are paying more and more attention to the airport in promoting the economic development of urban air ports and perfecting the urban transportation network. The important role played by making city cards and so on. However, it has been proved that relying on the attention and support of the government alone can not give an airport the ability to achieve sustainable development. The development of the airport itself is particularly important. In particular, how the airport formulates and chooses its development strategy will determine the market positioning of the airport in the future. And what kind of competitive advantage will be built to promote the development of the airport. This paper takes the Nanning Wuwei International Airport Company as the research object, and analyzes the industry development trend, politics, economy and technology faced by Nanning Wuwei International Airport Company. After the external environment, such as social and industry competition, the internal resource environment of Nanning Wuwei International Airport Company is analyzed, and the advantages of the internal and external environment of Nanning Wuwei International Airport Company are comprehensively considered by using SWOT analysis method. Inferiority, opportunities and threats, to refine the actual overall strategy of Nanning Wuwei International Airport Company: to sum up, it is, "1231" overall strategy, one opportunity, two speeding up, three striving, One objective: seize the strategic opportunity of the deep development of the Beibu Gulf Economic Zone and the western region, speed up the relocation of the air force airport, implement the complete separation of the military civil aviation airport, and accelerate the upgrading of enterprise safety management and service quality capabilities. Strive to achieve passenger and cargo transport and other aviation main industries to plate management, strive to achieve tourism, advertising and other extension of non-aviation industries to diversify and expand, strive to achieve the aerial economy industry to scale construction, so as to become a new growth pole to enhance the development potential, It has become a competitive and influential airport operator, investor and modern international complex air transport enterprise in the central and western regions. Finally, this paper effectively implements the development strategy for Nanning Wuwei International Airport Company. From the aspects of policy support, new terminal construction, marketing innovation, airport economic park planning, human resource management, airport service, strategic landing and so on, this paper puts forward the safeguard measures to ensure the effective implementation and promotion of the development strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6;F272

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