铁路客运经营现状及改进措施研究

发布时间：2018-02-26 14:20

本文关键词： 铁路客运外部环境内部环境改进措施　出处：《西南交通大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年,中国高铁的发展吸引了世界的眼球,但随着刘志军的落马,高铁上座率不高、被高铁及铁路客运服务不佳、买票难等各种问题也更加充分的暴露出来,针对铁路客运相应的质疑与批评也接踵而至。铁路客运到底该如何经营,成为我们急需解决的一个问题。第一章绪论中本文首先总结了近年铁路在快速发展中出现的各种问题,介绍了一些相关的研究成果,制定了相应的研究方法、目标及研究思路。第二章运用PEST分析及五力模型对铁路客运所面临的外部宏观环境及行业微观环境进行了分析,找出了铁路发展中面临的机遇与威胁。通过行业竞争因素分析对不同距离行业的关键竞争力进行了排序。第三章对铁路的内部资源及能力进行了分析总结,用标杆比较的方法进行了部分价值链的分析,指出了铁路客运中的一些优势与劣势。然后通过不同距离条件下企业核心竞争力表现分析,找出了不同运输方式在不同距离下的关键因素表现。第四章将第二章中的行业竞争因素分析与第三章的企业核心竞争力表现分析相结合,发现铁路客运在不同运输距离下应该改进的方面,并运用SWOT分析、定量评价分三阶段提出了铁路客运的改进措施,并针对人力资源、财务及无形资产提出了一些具体意见。结论部分则对全文进行了总结归纳。
[Abstract]:In recent years, the development of high-speed rail in China has attracted the attention of the world, but with the fall of Liu Zhijun, the low attendance rate of high-speed rail, the poor passenger service of high-speed rail and railway, and the difficulty of buying tickets, all kinds of problems have become more fully exposed. The question and criticism of railway passenger transport follow one after another. How to manage railway passenger transport has become a problem that we need to solve urgently. In the first chapter, this paper first summarizes the various problems in the rapid development of railway in recent years, introduces some related research results, and formulates the corresponding research methods, objectives and research ideas. In the second chapter, the external macro environment and micro environment of railway passenger transportation are analyzed by using PEST analysis and five-force model. This paper finds out the opportunities and threats in railway development, and sorts out the key competitiveness of different distance industries through the analysis of industry competition factors. In the third chapter, the internal resources and capacity of railway are analyzed and summarized, and part of the value chain is analyzed by benchmarking method. This paper points out some advantages and disadvantages in railway passenger transportation, and then finds out the key factors of different transportation modes under different distances by analyzing the performance of enterprises' core competitiveness under different distance conditions. Chapter 4th combines the industry competition factor analysis in the second chapter with the enterprise core competitiveness performance analysis in the third chapter, and finds out that the railway passenger transport should be improved under different transportation distances, and applies SWOT analysis. The improvement measures of railway passenger transportation are put forward in three stages of quantitative evaluation, and some concrete suggestions on human resources, finance and intangible assets are put forward. The conclusion part summarizes the full text.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532

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