国际航空快递行业新业务开发研究

发布时间：2018-03-13 15:07

本文选题：国际航空快递　切入点：市场开发　出处：《天津大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着国际经济和贸易活动的飞速发展，，国际航空快递依托其速度和效率的优势，迅速成为国际物流的一个重要组成部分，在供应链管理中扮演极其重要的角色。国际航空快递行业的高速发展，带来竞争的白热化，行业巨头也纷纷将新业务的开发作为市场销售工作的重心。由于国际航空快递行业的发展历史并不长，因此在市场开发和管理方面的理论和实践相对匮乏的问题就显现了出来。本文综合运用实证研究方法，通过回顾国际航空快递行业的发展历程，分析当前国际航空快递行业巨头的特点及发展策略，结合实际的新业务机会开发研究，探讨当前国际航空快递行业市场开发存在的问题，以及提出解决问题的方案。本文详细调查并分析了众多国际知名快递企业及其在中国的发展状况,通过对其发展战略的研究与剖析,分析和总结了在国际快递业巨头的生存、发展及其壮大过程中的不同特点，以及在市场开发环节中呈现的多种方式。探索构建了基于新业务机会管道管理的模式，通过分析新业务机会开发的几个关键因素，指出销售层面在新业务开发执行的过程中需要重视的环节和问题，做出符合国际快递企业市场发展战略的行动。最后，本文还讨论了国际航空快递新业务开发的成功案例，以具体的实例分析，论证国际航空快递行业新业务开发中出现的具体问题和解决问题的流程与方案。
[Abstract]:With the rapid development of international economic and trade activities, international air express, relying on its advantages of speed and efficiency, has rapidly become an important part of international logistics. Play an extremely important role in supply chain management. The rapid development of the international air express industry has brought about the fierce competition. Since the history of international air express industry is not long, the lack of theory and practice in market development and management has emerged. By reviewing the development course of the international air express industry, this paper analyzes the characteristics and development strategies of the current international aviation express industry giant, combining with the actual new business opportunities development research. This paper probes into the problems existing in the development of the international air express market and puts forward the solutions to the problems. This paper makes a detailed investigation and analysis of many international famous express delivery enterprises and their development situation in China. Through the research and analysis of its development strategy, this paper analyzes and summarizes the different characteristics in the process of survival, development and expansion of the international express giant. This paper explores and constructs the model of pipeline management based on new business opportunities, and analyzes several key factors of new business opportunity development. This paper points out the links and problems that need to be paid attention to in the process of developing and implementing new business in the sales level, and makes some actions in line with the market development strategy of international express delivery enterprises. Finally, this paper also discusses the successful cases of the development of new business of international air express. The concrete problems in the new business development of international air express industry and the process and scheme to solve the problems are analyzed with concrete examples.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F259.1;F561.6

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