NE集团长途客运业务提升及转型策略的研究

发布时间：2018-03-18 21:08

本文选题：长途客运　切入点：策略研究　出处：《上海交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,航空、铁路、地铁等交通运输方式飞速发展,私家车数量猛增,政府部门不断出台强化交通运输安全的政策,致使传统的公路长途客运业务遭受巨大冲击,面临市场萎缩、效益大幅下降的严峻形势。作为以长途客运为主业的NE集团,如何做好长途客运业务板块的提升优化及转型升级,对其未来的发展生死攸关。本文导入平台战略理论,首先介绍了国内外公路和长途客运市场现状,并对公路客运业态、旅游市场、NE集团自身的经营发展特色和优劣势进行了全面分析。在分析的基础上,本文认为NE集团应趁交通主管部门大力推行道路运输行业规模化、集约化发展的契机,依托集团的客运网络优势和品牌优势,根据不同的消费者群体细分长途客运市场,分别与航空业、高铁业、旅游业联手,构建公路客运业务平台生态圈,发挥交通运输网络效应,向陆空联运、公铁联运、旅游客运转型。在业务提升优化及转型升级的实施过程中,应科学设置长途客运接驳运输结点,发展接驳运输的组织经营模式,并侧重于构建独具特色的公路客运综合服务交易平台,实现“定制化服务、社会化出行”的出行理念,促进NE集团由传统运输业向现代服务业转变。
[Abstract]:In recent years, with the rapid development of transportation modes such as aviation, railway, subway and so on, the number of private cars has soared, and the government departments have constantly issued policies to strengthen traffic and transport safety, which has caused a huge impact on the traditional road long-distance passenger transport business. Facing the severe situation that the market shrinks, the benefit drops sharply. As the NE group that takes long-distance passenger transport as the main business, how to do well the promotion optimization and the transformation upgrade of the long-distance passenger transport service plate, This paper introduces the platform strategy theory, first introduces the domestic and foreign highway and long-distance passenger transport market situation, and the highway passenger transport industry, The characteristics and advantages and disadvantages of NE Group's own management and development in the tourism market are comprehensively analyzed. On the basis of the analysis, this paper holds that the NE Group should take advantage of the opportunity for the traffic authorities to vigorously promote the large-scale and intensive development of the road transport industry. Relying on the advantages of the Group's passenger transport network and brand, and according to different consumer groups to subdivide the long-distance passenger transport market, and join forces with the aviation industry, high-speed rail industry and tourism, respectively, to build a road passenger transport business platform ecological circle, Bring the network effect of transportation into full play, and make the transition to land and air transport, road and rail transport and tourism passenger transport. In the process of business upgrading and upgrading, we should scientifically set up transport nodes for long-distance passenger transport. To develop the mode of organization and management of transportation, and focus on the construction of a unique platform for the integrated service of road passenger transport, so as to realize the travel concept of "customized service, socialized travel". To promote the transformation of NE Group from traditional transport industry to modern service industry.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F542.6

【相似文献】