天津港汇盛码头有限公司发展战略研究

发布时间：2018-03-23 17:41

本文选题：港口　切入点：发展战略　出处：《大连海事大学》2012年硕士论文

【摘要】：随着当前国内经济结构调整和产业升级步伐逐步加快,天津滨海新区“十大战役”已全面展开,“一核双港、九区支撑、龙头带动”的发展战略正加快实施,可以预见,滨海新区的开发开放以及天津港创建世界一流企业的战略要求将会为天津港汇盛码头公司的未来发展带来难得的机遇与挑战。作为一个全国规模最大、等级最高、现代化设备和管理理念最先进的杂货码头公司,面对这样一个战略机遇期,依靠怎样的发展思路和运营机制去迎接更加激烈的市场竞争、人才竞争和制度竞争,使企业适应目前“大开发、大开放”的格局,提升港口综合服务能力,这个对企业最关键和最重要的问题就是企业的发展战略。本文在对港口战略管理的相关理论进行探讨的基础上,以天津港汇盛码头公司为研究对象,运用战略管理理论的相关原理,对汇盛码头公司面临的内部、外部战略环境进行了全面细致的分析,以大量数据为支撑解析出公司目前面临的机会与威胁,优势与劣势。本文采用实证分析、对比分析等科学的研究方法和手段,对汇盛码头公司整体运营情况进行了调研和数据收集,系统思考并确定了公司的战略目标和定位,在此基础上制定了汇盛码头公司发展战略重点。文章最后针对战略环境分析情况,分别从码头数字化和国际化建设方面提出了具体的发展战略措施。汇盛码头只有充分发挥自身区位、资源等优势,适应市场需求变化,大力提高自身服务能力和服务水平,才能实现发展的战略目标,保持持续发展的势头。本文对天津港汇盛码头公司的发展提供了有益的参考,具有一定的现实意义。
[Abstract]:With the gradual acceleration of domestic economic restructuring and industrial upgrading, the "Ten battles" of Tianjin Binhai New area have been launched in an all-round way. The development strategy of "one nuclear, two ports, nine districts, and leading forces" is being implemented quickly, which can be foreseen. The development and opening of Binhai New area and the strategic requirements of Tianjin Port to establish world-class enterprises will bring rare opportunities and challenges to the future development of Tianjin Port Huisheng Wharf Company. In the face of such a strategic opportunity period, the most advanced general cargo wharf companies with modern equipment and management concepts rely on what development ideas and operational mechanisms to meet the more fierce market competition, talent competition and institutional competition. The development strategy is the most critical and important problem for the enterprise to adapt to the current pattern of "great development and great opening" and to enhance the comprehensive service capability of the port. Based on the discussion of the relevant theories of port strategic management, this paper takes Tianjin Port Huisheng Wharf Company as the research object, and applies the relevant principles of the strategic management theory to analyze the internal problems faced by Huisheng Wharf Company. The external strategic environment is analyzed comprehensively and meticulously, and the opportunities and threats, advantages and disadvantages facing the company are analyzed based on a large amount of data. This paper adopts scientific research methods and means, such as empirical analysis, comparative analysis, etc. Based on the investigation and data collection of Huisheng Wharf Company, the strategic objectives and positioning of Huisheng Wharf Company are systematically considered and determined. On this basis, the development strategic focus of Huisheng Wharf Company is formulated. Finally, according to the situation of strategic environment analysis, the paper puts forward specific development strategy measures from the aspects of digital and international construction of wharf. Huisheng wharf can only give full play to its own advantages, such as location, resources and so on, and adapt to the changes of market demand. In order to achieve the strategic goal of development and maintain the momentum of sustainable development, this paper provides a useful reference for the development of Tianjin Port, Exchange and Sheng Wharf Company, and has certain practical significance.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6

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