国航飞机维修业务发展战略研究

发布时间：2018-03-24 17:05

本文选题：战略　切入点：飞机维修业　出处：《内蒙古大学》2012年硕士论文

【摘要】：20世纪以来,随着企业经营环境的迅速变化,企业只有注重战略管理才能在激烈的竞争中得以生存和发展。利用战略管理,不仅可以规划出企业未来发展方向,还可以使决策和采取的行动协调一致,从而使企业获得可持续性的竞争优势。企业之间的竞争,在相当程度上表现为企业战略思维、战略定位的战争。因此,如何在激烈动荡的民航飞机维修市场竞争关系中,制定和实施正确的企业战略,已成为决定国航飞机维修业务能否立于不败之地的关键。随着民航维修业竞争的全球化,国航飞机维修业务必须强化公司战略的实质性内容,自动自发地推动战略实施,不断强化竞争优势,实现可持续发展。中国国际航空股份有限公司(以下简称国航),作为我国三大航空运输骨干企业,在中国民航占有重要地位并享有良好声誉。经过多年的努力发展,国航在专业化分工,规模经济性,航线维护业务上具有明显的优势；作为其重要业务板块之一,飞机维修业也获得了一定的发展,但是在战略管理方面,依然存在着很多问题。因此,采用战略管理理论和工具来分析、设计和完善国航飞机维修业务的战略管理体系尤为重要。战略制定和实施首先明确公司面临的环境和具备的条件。论文对国航飞机维修业务的外部环境(机会、威胁)和内部条件(优势、劣势)给予详尽地分析。论文针对国航飞机维修业务战略存在的问题从体系完善、发展战略、战略实施重点等方面提出了具体的建议。如果没有高效的执行,即使战略制定得再完美,那也只是一纸空文。为了解决战略执行中存在的问题,实现战略实施的全面保证,在论文最后,从维修业务整合、管理体系整合、科学创新、IT管理体系提升、人力资源开发等方面,提出战略实施具体的措施及结论。本文强调战略和战略实施必须立足于企业实际,并善于适应不断变化的内外部环境。只有卓越的战略制定加上卓越的执行,才有可能成就卓越的企业。
[Abstract]:Since the 20th century, with the rapid change of business environment, enterprises can only pay attention to strategic management to survive and develop in the fierce competition. Using strategic management, not only can the future development direction of enterprises be planned. It can also make decisions and actions coordinated, so that enterprises can gain sustainable competitive advantage. The competition among enterprises is, to a certain extent, a war of strategic thinking and strategic positioning. How to formulate and implement the correct enterprise strategy in the fierce and turbulent market competition of civil aviation aircraft maintenance has become the key to determine whether the aircraft maintenance business of Air China can be in an invincible position. With the globalization of civil aviation maintenance industry competition, Air China aircraft maintenance business must strengthen the substantive content of the company's strategy, automatically promote the implementation of the strategy, constantly strengthen the competitive advantage, and achieve sustainable development. China International Aviation Co., Ltd. (hereinafter referred to as Air China), as China's three major air transport backbone enterprises, in China civil aviation occupies an important position and enjoys a good reputation. After years of efforts to develop, Air China in the specialized division of labor, Economy of scale and route maintenance have obvious advantages. As one of its important business sectors, aircraft maintenance industry has also achieved certain development, but in strategic management, there are still many problems. It is very important to use strategic management theory and tools to analyze, design and perfect the strategic management system of Air China aircraft maintenance business. The strategy formulation and implementation first make clear the environment and conditions that the company is faced with. The paper discusses the external environment (opportunities, threats) and internal conditions (advantages) of Air China aircraft maintenance business. The paper puts forward some concrete suggestions on the problems existing in the maintenance strategy of Air China aircraft from the aspects of system perfection, development strategy, key points of strategy implementation and so on. If there is no efficient implementation, even if the strategy is well formulated, it is only a dead letter. In order to solve the problems existing in the implementation of the strategy and realize the overall guarantee of the implementation of the strategy, at the end of the paper, from the maintenance business integration, The concrete measures and conclusions of strategic implementation are put forward in the aspects of integration of management system, scientific innovation, promotion of IT management system and development of human resources. This paper emphasizes that strategy and strategy implementation must be based on the reality of the enterprise and be good at adapting to the changing internal and external environment.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6

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