基于计划行为理论的高速铁路乘坐意向研究

发布时间：2018-03-28 01:02

本文选题：计划行为理论　切入点：高速铁路　出处：《管理学报》2014年09期

【摘要】：以计划行为理论为框架,引入追求新奇、信任和过去行为3个变量,探析了影响高速铁路乘坐意向的关键因素,构建了潜在出行者的高速铁路乘坐意向模型。以收集的工作者和学生329个样本数据为基础,运用结构方程模型进行实证检验,并以职业作为调节变量进行了分组分析。研究发现:态度、主观规范和感知行为控制对高速铁路乘坐意向均有直接的正向影响,其中态度最为显著,主观规范次之;追求新奇和信任对高速铁路乘坐意向也有间接的正向影响,过去行为则直接正向地影响高速铁路乘坐意向;职业变量在不同群组间的影响效应存在显著差异。由此,基于研究结果提出了高速铁路运营管理的若干建议。
[Abstract]:Based on the theory of planning behavior and introducing three variables of pursuit novelty, trust and past behavior, this paper analyzes the key factors that affect the intention of high-speed railway ride. Based on 329 sample data collected by workers and students, the structural equation model is used to carry out empirical test. The study shows that attitude, subjective norm and perceived behavior control have direct positive effects on high-speed railway ride intention, among which attitude is the most significant, and subjective norm is the second. The pursuit of novelty and trust has an indirect positive effect on the high-speed railway ride intention, while past behavior directly positively affects the high-speed railway ride intention, and the effect of occupational variables on the high-speed railway ride intention is significantly different among different groups. Based on the research results, some suggestions on the operation and management of high-speed railway are put forward.
【作者单位】：北京航空航天大学经济管理学院;
【基金】：国家自然科学基金创新研究群体科学基金资助项目(70521001)
【分类号】：F532

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