青岛观光巴士优化研究

发布时间：2018-04-05 17:43

本文选题：城市旅游　切入点：观光巴士　出处：《青岛大学》2017年硕士论文

【摘要】：在国外发达国家和地区,城市观光巴士历史悠久,是城市亮丽的风景线,受到很多观光游客的青睐。部分观光巴士企业也随着城市旅游和观光巴士的发展而不断壮大。我国的观光巴士出现于上世纪末,近些年发展势头良好,但依然存在管理方式单一、宣传不到位、线路规划不合理、服务质量有待提高等问题。许多城市的观光巴士因为以上问题导致乘坐率低,长期赔本经营,最终退出市场。由此可见,我国观光巴士在设计规划及经营管理方面还存在很大的改善空间。本文通过介绍所选取的国内外经典城市观光巴士的发展现状,对国内外观光巴士从路线、票制、配套服务、管理方式、营销手段五个方面进行总结对比;通过调查、访谈,了解青岛观光巴士现状总结青岛观光巴士存在问题;并从乘客个人属性特征、出游行为特征及乘车满意度及服务需求方面进行问卷调查、数据分析。从路线、票制、销售、宣传及服务四个方面为青岛观光巴士提供优化建议。
[Abstract]:In developed countries and regions, city sightseeing buses have a long history and are popular with many tourists.Some sightseeing bus enterprises are growing with the development of city tour and sightseeing bus.The sightseeing bus in our country appeared at the end of last century. In recent years, the development momentum is good, but there are still some problems such as single management mode, improper publicity, unreasonable route planning, and service quality to be improved.Tourist buses in many cities suffer from low ridership, long-term loss and exit from the market because of these problems.Therefore, there is much room for improvement in design, planning and management of sightseeing buses in China.Through introducing the current situation of the domestic and foreign classic city sightseeing bus, this paper summarizes and compares the domestic and foreign tourist bus from five aspects: route, ticket system, supporting service, management method and marketing method; through investigation and interview,To understand the present situation of Qingdao sightseeing bus and summarize the existing problems of Qingdao sightseeing bus, and carry on the questionnaire survey and data analysis from the passenger's personal attribute characteristic, the traveling behavior characteristic, the ride satisfaction degree and the service demand aspect.From route, ticket system, sales, publicity and service four aspects for Qingdao sightseeing bus optimization advice.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F572.88;F592.7

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