NC公司发展战略研究

发布时间：2018-04-12 07:30

本文选题：港口物流 + 战略　；参考：《南昌大学》2013年硕士论文

【摘要】：随着世界经济区域化、一体化、国际化的发展,港口物流日益成为现代物流链上的一个重要环节。事实上,港口是由物流中转点到综合物流服务链中的重要环节,这使港口服务范围延伸、服务功能扩展的过程中,逐渐形成了特有的港口物流系统,高效率的港口现代物流服务已经成为区域经济发展与产业结构升级的重要支撑。 NC公司是一家新兴港口物流企业,本文通过对NC公司发展的一般环境和内部条件进行分析,认为NC公司的发展还处于初级阶段,公司管理人员经营理念还有待改进,通过对技术等软件的更新,对港口规模、机器设备、仓储环境、周边道路的更新完成由传统的装卸公司向南昌市、江西省乃至全国一流的港口物流公司的转变是NC公司发展愿景。以此为基础,提出了NC公司的发展目标、经营战略和营销战略。为了保障NC公司发展战略方案得到顺利实施,提出了以下几个方面的措施：第一,加强企业文化内涵的全面理解,梳理NC公司的核心价值观；第二,以权责对等为基础,优化组织结构；第三,围绕客户需求,从仓储、运输、配送、流通加工和装卸搬运等方面,优化发展模式；第四,基于NC公司人员素质提升,加强人力资源管理；第五,融合优秀传统文化,继承地域民族文化,塑造特色企业文化。
[Abstract]:With the development of regionalization, integration and internationalization of world economy, port logistics has become an important link in modern logistics chain.In fact, port is an important link from logistics transfer point to integrated logistics service chain, which makes port service range extend and service function expand, gradually forming special port logistics system.Efficient port logistics service has become an important support for regional economic development and industrial structure upgrading.NC Company is a new port logistics enterprise. Through the analysis of the general environment and internal conditions of NC company's development, it is considered that the development of NC Company is still in the primary stage, and the management concept of the company needs to be improved.Through the updating of technology and other software, the upgrading of port scale, machinery and equipment, storage environment and surrounding roads is completed from traditional loading and unloading companies to Nanchang.The transformation of first-class port logistics companies in Jiangxi Province and even the whole country is the development vision of NC Company.On this basis, the development goal, management strategy and marketing strategy of NC Company are put forward.In order to ensure the successful implementation of the development strategy of NC Company, the following measures are put forward: first, to strengthen the overall understanding of the connotation of corporate culture, and to comb the core values of NC Company; second, to base on the equivalence of power and responsibility.Optimize organizational structure; third, around customer demand, from warehousing, transportation, distribution, circulation processing and loading and unloading and other aspects, optimize the development model; fourth, based on NC company personnel quality improvement, strengthen human resources management; fifth,Fusion of excellent traditional culture, inheritance of regional national culture, shaping the characteristics of corporate culture.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

【共引文献】