上海浦海航运有限公司发展战略研究

发布时间：2018-04-17 01:28

本文选题：上海浦海有限公司 + 支线运输　；参考：《大连海事大学》2012年硕士论文

【摘要】：随着中国的入世及相关政策的放宽,更多具有竞争实力的集装箱运输企业进入航运支线市场,面对激烈的市场竞争环境,为了上海浦海航运有限公司能够更积极从容地应对国内航运市场放开后的激烈竞争,因此,如何制定科学合理的上海浦海航运有限公司发展战略,具有重要的现实意义。本文主要就上海浦海航运有限公司的发展战略进行研究。首先,文章阐述了选题的背景、目的、意义,及国内外相关研究文献综述。第二章,介绍了航运企业及其发展战略概述。第三章,对上海浦海航运有限公司战略环境进行分析,主要对其外部环境进行PEST分析,对行业及竞争环境基于波特五力模型分析,对其内部环境进行了SWOT分析,细致的分析了企业自身存在的优势、劣势,面临的机遇与威胁。第四章,应用定量分析法对上海浦海航运有限公司未来的集装箱运输运量进行了分析预测。第五章,综合前几部分各方面的分析基础,提出了战略定位、战略目标、战略重点、战略措施,以确保上海浦海航运有限公司在与同行业的激烈竞争中保持竞争优势,持续健康发展。论文最后一章进行总结。
[Abstract]:With China's accession to the WTO and the relaxation of relevant policies, more and more container transport enterprises with competitive power enter the shipping feeder market and face the fierce market competition environment.In order for Shanghai Puhai Shipping Co., Ltd. to deal with the fierce competition after the opening of domestic shipping market more actively and calmly, it is of great practical significance to formulate a scientific and reasonable development strategy of Shanghai Puhai Shipping Co., Ltd.This paper mainly studies the development strategy of Shanghai Puhai Shipping Co., Ltd.First of all, the paper describes the background, purpose, significance, and domestic and foreign related research literature review.The second chapter introduces shipping enterprises and their development strategies.The third chapter analyzes the strategic environment of Shanghai Puhai Shipping Co., Ltd., mainly carries on the PEST analysis to its external environment, analyzes the industry and the competition environment based on the Porter five forces model, carries on the SWOT analysis to its internal environment.Detailed analysis of the strengths, weaknesses, opportunities and threats faced by enterprises themselves.In chapter 4, the future container transportation volume of Shanghai Puhai Shipping Co., Ltd is analyzed and forecasted by quantitative analysis method.The fifth chapter, synthesizes the analysis foundation of the first several parts, puts forward the strategic orientation, the strategic goal, the strategic emphasis, the strategic measure, in order to ensure the Shanghai Puhai Shipping Co., Ltd to maintain the competitive advantage in the fierce competition with the same industry.Sustained and healthy development.The last chapter of the paper is summarized.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6;F224

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