WD公司发展战略研究

发布时间：2018-04-20 19:18

本文选题：中小企业WD公司 + 战略制定　；参考：《广西大学》2012年硕士论文

【摘要】：中小型港口企业无论在中小型企业或者在港口行业中都具有特殊的意义和作用,首先它是中小型企业的重要组成部分；其次中小型港口在港口物流中担当着相当比较的吞吐量。由对此中小型港口企业的发展战略的研究在此背景下尤为重要。本文以WD公司发展战略研究为例,为中小型港口企业的发展战略研究提供借鉴。本文首先介绍了WD公司的基本情况和存在问题,并对企业生存的内外环境进行分析以及对WD公司的竞争环境采用了五力分析的方法。同时还采用了SWOT分析方法和模拟比较的方法提出了WD公司应该采用增长型战略。在确定增长型战略后,对WD公司提出了具体的“行业间战略联盟,海外扩张,发展专业化国际冷藏港口”的战略定位、及战略目标、战略措施、战略保障等。
[Abstract]:Small and medium-sized port enterprises have special significance and role in the small and medium-sized enterprises or in the port industry. Firstly, it is an important part of the small and medium-sized enterprises; secondly, the small and medium-sized port plays a quite comparative throughput in port logistics. It is particularly important to study the development strategy of small and medium-sized port enterprises under this background. This paper takes the development strategy research of WD Company as an example to provide reference for the development strategy research of medium and small port enterprises. This paper first introduces the basic situation and existing problems of WD company, and analyzes the internal and external environment of the enterprise and adopts the five-force analysis method to the competition environment of WD company. At the same time, SWOT analysis method and simulation comparison method are used to propose that WD company should adopt growth strategy. After determining the growth strategy, this paper puts forward the strategic orientation, strategic objectives, strategic measures and strategic support of WD Company for "inter-industry strategic alliance, overseas expansion, development of specialized international refrigerated port".
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6

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