山东高速集团高速公路服务区产品开发模式设计

发布时间：2018-04-26 20:45

本文选题：高速公路 + 服务区　；参考：《西北大学》2012年硕士论文

【摘要】：山东高速集团是经山东省人民政府批准成立的具有现代化、国际化、高效化、综合型国有独资特大型交通企业集团,根据《山东省高速公路网中长期规划》,山东高速集团承担2020年山东省高速公路网建成规模为6200公里任务,并且需要完成建设与高速公路发展相配套的高速公路服务区。应当看到,在山东高速路网快速发展的同时,山东高速公路服务区建设和发展速度远未达到与高速公路发展相配套的要求,主要问题在于山东省高速公路服务产品开发相对滞后,无法满足顾客的实际需求。目前山东省高速公路服务区产品开发模式还存在严重的滞后性,已经不能适应环渤海经济圈建设对山东高速公路服务区提出的要求。因此,为了适应当前山东乃至全国经济建设的发展需求,理应开发能适应当前山东省高速公路发展建设需要和满足人民群众出行服务需求的高速公路服务区产品,进一步创新高速公路服务区的产品开发模式,使服务区达到满足顾客需求、促进当地经济发展的重任。本文从研究当前国内外高速公路服务区建设的现状入手,首先分析国内外高速公路发达国家在高速公路服务区建设中的先进做法和典型经验,并结合国内外相关领域的研究成果,指出山东省高速公路服务区产品开发现状及存在的问题,试着运用管理学理论和经济学的视角对山东高速公路服务区产品开发的实际需要,提出开发高速公路服务区产品、改进高速公路服务区经营理念的做法,并结合当前山东高速公路服务区实例对上述产品开发理论做出案例分析,力争在实例研究的基础上提出解决当前山东高速公路服务区建设发展滞后的有效措施。
[Abstract]:Shandong High Speed Group is a modern, internationalized, highly efficient, comprehensive state-owned and super-large transportation enterprise group approved by the people's Government of Shandong Province. According to the "medium and long term Plan of Shandong Province Expressway Network", Shandong Expressway Group undertakes the task of constructing 6200 km expressway network in 2020, and needs to complete the construction of expressway service area matching with highway development. It should be noted that with the rapid development of the highway network in Shandong, the construction and development of the service area of the highway in Shandong is far from meeting the requirements of matching the development of the highway. The main problem is that the development of expressway service products in Shandong Province is relatively lagging behind, and can not meet the actual needs of customers. At present, the product development mode of expressway service area in Shandong Province still has serious lag, which can not meet the requirements of the construction of economic circle around Bohai Sea for the service area of highway in Shandong Province. Therefore, in order to meet the development needs of economic construction in Shandong and even the whole country, we should develop expressway service area products that can meet the needs of highway development and construction in Shandong Province and meet the travel service needs of the people. To further innovate the product development mode of expressway service area, make the service area meet the needs of customers and promote the development of local economy. This paper begins with the study of the current situation of expressway service area construction at home and abroad, first of all, it analyzes the advanced practices and typical experience of expressway service area construction in developed countries at home and abroad. Combined with the research results of related fields at home and abroad, this paper points out the current situation and existing problems of the product development in Shandong expressway service area, and tries to apply the theory of management and economics to the actual needs of the product development of Shandong expressway service area. This paper puts forward the method of developing the products of expressway service area and improving the management idea of expressway service area, and makes a case analysis of the above product development theory by combining with the current examples of Shandong expressway service area. On the basis of the case study, the paper puts forward some effective measures to solve the lag in the construction of Shandong Expressway Service area.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F542

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