天津港整车物流发展策略研究

发布时间：2018-05-03 22:24

本文选题：天津港 + 整车物流　；参考：《大连海事大学》2013年硕士论文

【摘要】：港口是物流运输与国际贸易的重要节点,我国汽车产业的多方面综合发展,在世界汽车舞台上逐渐壮大,为以港口物流服务为基础的整车物流行业展现了良好契机。然而,面临着汽车物流需求的扩张,国际物流巨头的介入,国际投资的引入,我国整车物流行业在面临机遇的同时也必然接受了巨大的挑战。我国整车物流行业处于发展初期,还在摸索中,呈现了市场竞争机制弱、企业规模小、业务不规范、人才匮乏等问题,迫切需要调整。我国整车物流的发展不能完全照搬国外经验,而应该从自身资源能力与市场特色出发,准确定位自己的发展阶段,选择适合于自己的整车物流商业模式,制定适合于自己的发展策略。本文通过对天津港整车物流行业的理论与实证研究,基于企业价值理论,从资源整合与交易成本、绩效评价等多个角度,运用SWOT分析方法,探讨天津港整车物流行业的发展问题与发展模式,提出针对企业内外部环境、企业能力层面与绩效评价层面的长效策略体系,为天津港整车物流行业与企业提供一个新的全观认识视角。首先,设定天津港整车业务发展目标,而后提出天津港整车物流发展多层次规划方案,包括建立健全业务合作关系、进一步发展支持服务、扩大投资融资规模三种方向。基于以上研究,从而制定天津港整车物流发展策略总体框架,在总体框架下制定天津港整车物流发展策略体系,主要包括战略规划升华、强化人才培养、发展增值服务、构建信息平台等。通过本文研究,对天津港整车物流发展的总体局势与发展模式有一个更清晰的认识,有助于天津港整车物流业务实现长足发展。
[Abstract]:Port is an important node of logistics transportation and international trade. The comprehensive development of China's automobile industry in many aspects has gradually expanded in the world automobile stage, which has shown a good opportunity for the whole vehicle logistics industry based on port logistics service. However, with the expansion of automobile logistics demand, the intervention of international logistics giants and the introduction of international investment, the automobile logistics industry in our country is faced with opportunities and challenges at the same time. The whole automobile logistics industry in our country is in the early stage of development, still in the process of exploration, which presents some problems, such as weak market competition mechanism, small scale of enterprises, non-standard business, lack of talents, and so on, which urgently need to be adjusted. The development of vehicle logistics in our country can not completely copy the experience of foreign countries, but should set out from its own resource ability and market characteristics, accurately locate its own development stage, and select a suitable commercial model for its own vehicle logistics. Make the right development strategy for yourself. Through the theoretical and empirical research on Tianjin Port vehicle logistics industry, based on the theory of enterprise value, this paper applies SWOT analysis method from the perspective of resource integration and transaction cost, performance evaluation and so on. This paper probes into the development problems and development models of Tianjin Port vehicle logistics industry, and puts forward a long-term strategy system aimed at the internal and external environment of the enterprise, the level of enterprise capability and the level of performance evaluation. For Tianjin Port vehicle logistics industry and enterprises to provide a new perspective. First of all, set up Tianjin Port vehicle business development goal, then put forward Tianjin Port vehicle logistics development multi-level planning plan, including the establishment of sound business cooperation, further development of support services, expand the scale of investment and financing three directions. Based on the above research, the overall framework of logistics development strategy of Tianjin Port vehicle is formulated, and the strategic system of logistics development of Tianjin Port vehicle is formulated under the overall framework, which mainly includes sublimation of strategic planning, strengthening of personnel training, development of value-added services, Construct information platform and so on. Through the research of this paper, there is a clearer understanding of the overall situation and development mode of the logistics development of the whole vehicle in Tianjin Port, which is helpful to realize the rapid development of the logistics business of the whole vehicle in Tianjin Port.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6

【参考文献】