中联理货有限公司青岛分公司发展战略研究

发布时间：2018-05-08 08:46

本文选题：中联理货青岛分公司 + 发展战略　；参考：《西北大学》2013年硕士论文

【摘要】：随着现代科学技术的发展和国内经济深化体制改革的推进,为了更好的适应国际国内经济发展的需要。我国港口相关体制改革也在同步进行,其中港口大物流环节的重要节点之一的理货行业也在发生着前所未有的变革。青岛中联作为一家新成立的企业,面对一个刚刚打破垄断、引入竞争的特殊行业,如何通过有效的竞争手段创造自身快速发展和行业健康发展的双赢局面成为当前青岛中联面临的主要问题。文章通过定性分析与定量分析相结合的方法,将理论与实践有机地结合起来,运用战略管理的专业知识,对青岛中联的发展战略进行了全面深入地研究和分析。本文针对青岛中联在将来的发展方向上的具体战略进行了深入地探讨分析,由此指出在经营战略上,青岛中联要注意到以下三个方面：第一点,充分利用相关政策,目前我国为改革港口理货行业推出了一系列的新政策,充分利用政策,在国家的支持下,保证现有业务的稳定发展；第二点,加强同当地港口的合作,进一步拓宽经营市场,实现双赢；第三点,不断延伸港口理货的三大空间,首先,要不断扩展业务范围,积极开发新的业务,促进业务的多元化发展；其次,进一步延伸服务的深度和广度,从而满足更多客户的具体需求；再次,不断提高理货服务的质量,提高现有客户的满意度,实现客户价值方面的创新,既要树立起客户就是上帝的服务意识,又要在潜意识里把客户看做是竞争对手,从而推动公司的进步,不断获得市场份额,实现业务的多元化发展,不断开发新客户,积极主动的控制公司经营管理中的结构性风险。本文的现实应用意义在于：把中联理货有限公司青岛分公司现存的优、劣势、外部机遇、内在威胁进行了客观的分析,有利于中联理货有限公司青岛分公司认清现在的发展方向,继而客观的指出当下的经营模式已无法跟上时代环境,务必要重新对公司现行的业务经营模式以及获利方式进行创新。
[Abstract]:With the development of modern science and technology and the promotion of domestic economic deepening system reform, in order to better meet the needs of international and domestic economic development. The reform of port related system in our country is also going on synchronously. Among them, the tally industry, one of the important nodes of port logistics, is also undergoing unprecedented changes. Qingdao Zhonglian, as a newly established enterprise, is faced with a special industry that has just broken its monopoly and introduced competition. How to create a win-win situation of rapid development and healthy development of the industry through effective competitive means has become the main problem that Qingdao Zhonglian is facing at present. Through the combination of qualitative analysis and quantitative analysis, this paper organically combines theory with practice and makes use of the professional knowledge of strategic management to study and analyze the development strategy of Qingdao Zhonglian in an all-round way. This article has carried on the thorough discussion and the analysis to the Qingdao Zhonglian in the future development direction concrete strategy, thus pointed out that in the management strategy, Qingdao Zhonglian should pay attention to the following three aspects: first, make full use of the related policy, At present, China has introduced a series of new policies for the reform of the port tally industry, making full use of the policies to ensure the steady development of the existing business with the support of the state; second, to strengthen cooperation with local ports and further broaden the market for operation. To achieve a win-win situation; third, to continuously extend the three major spaces for port tally, first, to continuously expand the scope of business, actively develop new business, and to promote the diversification of business; secondly, to further extend the depth and breadth of services, In order to meet the specific needs of more customers; third, continuously improve the quality of tally services, improve the satisfaction of existing customers, achieve customer value innovation, we should establish the customer is God's service awareness, In order to promote the progress of the company, to obtain the market share, to realize the diversified development of business, to develop new customers, and to control the structural risk in the management of the company actively. The practical application significance of this paper lies in the objective analysis of the existing advantages, disadvantages, external opportunities and internal threats of Qingdao Branch of Zhonglian tally Co., Ltd. It is advantageous for the Qingdao branch of Zhonglian tally Co., Ltd. To recognize the current direction of development, and then objectively point out that the current business model has been unable to keep up with the environment of the times. It is necessary to reinvent the company's current business model and profit-making approach.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

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