互联网平台企业商业模式创新影响因素研究——基于扎根理论的滴滴出行案例分析

发布时间：2018-05-16 04:14

  本文选题：互联网平台企业 + 商业模式创新　； 参考：《中国科技论坛》2017年06期

【摘要】：互联网平台企业通过商业模式创新带来的野蛮式成长,已经颠覆了传统企业成长发展的周期型规律。以滴滴出行为典型案例,以扎根理论为主要的研究方法,充分考虑到互联网平台企业的固有特性,对影响互联网平台企业商业模式创新的因素进行了系统的分析与归纳。通过三级编码归纳得到了影响滴滴出行商业模式创新的六个核心范畴(即关键影响因素),分析给出了各核心范畴的主线,并且对核心范畴之间的关系进行了剖析研究。在案例的基础上,从六个方面给出了互联网平台企业进行商业模式创新可借鉴的经验。
[Abstract]:The savage growth of Internet platform enterprises through business model innovation has overturned the cycle law of traditional enterprise growth and development. Taking DiDi as a typical case, taking the root theory as the main research method, taking the inherent characteristics of Internet platform enterprises into full consideration, the factors influencing the innovation of business model of Internet platform enterprises are systematically analyzed and summarized. Through the three-level coding induction, six core categories (i.e. key influencing factors) affecting the innovation of DiDi business model are obtained, the main lines of each core category are analyzed and the relationship between the core categories is analyzed and studied. On the basis of the case, this paper gives the experience of business model innovation of Internet platform enterprises from six aspects.
【作者单位】： 常州大学商学院;
【基金】：国家社会科学基金项目“价值创造视角下互联网平台企业商业模式创新的影响因素与创新路径研究”(16BGL032)
【分类号】：F572;F724.6
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本文编号：1895398