航运企业物流战略联盟的风险评价研究

发布时间：2018-05-18 20:23

本文选题：航运企业 + 物流战略联盟　；参考：《武汉理工大学》2012年硕士论文

【摘要】：改革开放以来,我国航运企业取得了较大的成就,但是进入90年代后,整个航运市场供大于求的严峻形势使得许多船公司出现恶意竞争的局面,为了能在激烈的航运市场竞争中站稳脚跟,3许多航运企业纷纷组建物流战略联盟,采用物流战略联盟可以使航运企业迅速有效地获得规模经济、共享信息资源、分担市场风险,提升竞争优势。但是物流战略联盟并不是万能的,它在给航运企业带来经济效益的同时,在其运行过程中也隐藏着诸多风险。由于航运企业与合作企业之间信息不对称、文化差异、市场不确定以及部分联盟者过于注重短期利益等原因导致了联盟的不稳定。如果缺乏对联盟风险的预测和管理,将使航运物流战略联盟不能达到预期目的,可能会给联盟各方带来较大的损失,甚至导致联盟的失败。因此加强对物流联盟风险的识别和评估具有极为重要的意义。本文首先总结与评述了国内外关于战略联盟及其风险的基本理论、研究现状；其次,对航运企业组建物流战略联盟的动因及组建和实施过程中出现的问题进行了深入的剖析,归纳总结了联盟中的外部风险因素和内部风险因素,构建了物流战略联盟风险分析框架模型。在此基础上,引入结构化的风险矩阵和Borda值方法,设计并建立航运联盟风险评估体系,并结合问卷发放的实证调研数据,对航运企业物流战略联盟风险进行了评估。最后,结合风险矩阵评估的结果,对航运联盟中的风险因素进行排序,得出其中的关键风险,提出相应方法和策略对关键风险进行控制,使得联盟风险管理计划的制定更具有针对性、准确性和有效性,为联盟的风险决策提供了基础依据,并对现实中监控和降低航运联盟的风险具有参考价值。
[Abstract]:Since the reform and opening up, the shipping enterprises of our country have made great achievements, but after the 1990s, the severe situation that the supply of the whole shipping market exceeds the demand makes many shipping companies appear malevolent competition. In order to get a firm foothold in the fierce competition of shipping market, many shipping enterprises set up logistics strategic alliance one after another. The adoption of logistics strategic alliance can enable shipping enterprises to obtain scale economy, share information resources and share market risks quickly and effectively. Enhance competitive advantage. But logistics strategic alliance is not omnipotent, it brings economic benefits to shipping enterprises, but also hides a lot of risks in its operation process. The instability of the alliance is due to the asymmetry of information between shipping enterprises and cooperative enterprises, cultural differences, market uncertainty, and too much emphasis on short-term interests of some alliance partners. If the risk of alliance is not predicted and managed, the strategic alliance of shipping logistics will not reach the expected goal, which may bring great losses to all parties of the alliance, and even lead to the failure of the alliance. Therefore, it is of great significance to strengthen the identification and evaluation of logistics alliance risk. This paper firstly summarizes and comments on the basic theories and research status of strategic alliance and its risk at home and abroad. Secondly, it makes a deep analysis of the reasons for the formation of logistics strategic alliance and the problems in the process of formation and implementation of logistics strategic alliance for shipping enterprises. The external risk factors and internal risk factors in the alliance are summarized and the risk analysis model of logistics strategic alliance is constructed. On this basis, the risk assessment system of shipping alliance is designed and established by introducing the structured risk matrix and Borda value method, and the risk of logistics strategic alliance of shipping enterprises is evaluated with the empirical investigation data issued by questionnaire. Finally, combined with the results of risk matrix evaluation, the risk factors in the shipping alliance are sorted out, the key risks are obtained, and the corresponding methods and strategies are put forward to control the key risks. Making the alliance risk management plan has more pertinence, accuracy and effectiveness, provides the basis for the alliance risk decision, and has reference value to monitor and reduce the risk of shipping alliance in reality.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6;F259.2;F224

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