东方航空云南有限公司昆明枢纽建设战略研究

发布时间：2018-05-21 18:50

本文选题：东方航空云南有限公司 + 枢纽　；参考：《云南大学》2012年硕士论文

【摘要】：本文以东方航空云南有限公司发展战略为研究对象,通过全面调查东方航空云南有限公司的实际情况,掌握了大量的一手材料,结合本人在东方航空云南有限公司的实践经验,应用多种战略管理的工具对东方航空云南有限公司的发展战略进行了探索,提出了东方航空云南有限公司未来需要事实打造昆明枢纽的枢纽战略。论文首先阐述了选题背景、研究的目的和意义以及将要应用的战略管理理论和分析工具,然后介绍东方航空云南有限公司的现状,对东方航空云南有限公司进行了内外部环境的分析,提出了东方航空云南有限公司在“十二五”期间的目标；针对东方航空云南有限公司的定位和战略轮廓,设计出东方航空云南有限公司打造昆明枢纽的枢纽战略,根据目前的枢纽现状,提出了东方航空云南有限公司的枢纽战略的目标,为实施打造昆明枢纽的枢纽战略,画出了战略地图,制定了枢纽战略实施方案以及2012年东方航空云南有限公司实施枢纽战略的计划。本文力求结合东方航空云南有限公司的实际,运用实际资料作为依据,制定了合理的发展战略,对东方航空云南有限公司和其他航空公司具有一定的参考价值。
[Abstract]:This paper takes the development strategy of China Eastern Airlines Yunnan Co., Ltd. as the research object, through the overall investigation of the actual situation of China Eastern Airlines Yunnan Co., Ltd., has mastered a large number of first-hand materials, combined with my practical experience in China Eastern Airlines Yunnan Co., Ltd. This paper probes into the development strategy of China Eastern Airlines Yunnan Co., Ltd by using various tools of strategic management, and puts forward the hub strategy of China Eastern Airlines Yunnan Co., Ltd., which needs to build Kunming hub in fact in the future. The paper first describes the background of the topic, the purpose and significance of the study, as well as the strategic management theory and analysis tools to be applied, and then introduces the current situation of China Eastern Airlines Yunnan Co., Ltd. This paper analyzes the internal and external environment of China Eastern Airlines Yunnan Co., Ltd., and puts forward the objectives of China Eastern Airlines Yunnan Co., Ltd during the 12th Five-Year Plan period, aiming at the orientation and strategic outline of China Eastern Airlines Yunnan Co., Ltd. This paper designs the hub strategy of China Eastern Airlines Yunnan Co., Ltd to build Kunming hub. According to the present situation of the hub, it puts forward the goal of the hub strategy of China Eastern Airlines Yunnan Co., Ltd., in order to implement the hub strategy of building Kunming hub. The strategic map is drawn, the implementation plan of the hub strategy and the plan of implementing the hub strategy of China Eastern Airlines Yunnan Co., Ltd in 2012 are worked out. This paper tries to combine the actual situation of China Eastern Airlines Yunnan Co., Ltd., using the actual data as the basis, and formulates a reasonable development strategy, which has certain reference value for China Eastern Airlines Yunnan Limited Company and other airlines.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562

【参考文献】