中远石油公司发展战略研究

发布时间：2018-05-26 13:09

本文选题：中远石油 + 航运业　；参考：《上海交通大学》2013年硕士论文

【摘要】：中国远洋运输集团(以下简称中远或中远集团)是我国海运业的行业龙头,国家基础性产业中的战略性企业、关系国民经济命脉的国有特大型企业集团,也是世界《财富》世界500强企业。航运业是中远集团的核心主业,近年来国际油价的高居不下,令主业经营成本中燃油成本的比重跃升至首位,为了更好的控制和管理燃油成本,中远集团实施了燃油集中采购方针。中远石油有限公司(以下简称中远石油)是中远集团在新加坡设立的燃油集中采购平台,肩负着保障中远船队在全球港口的燃油供应和成本控制工作。中远实施燃油集中采购方针的战略意图是:汇集各专业船队的船舶燃油采购需求,通过燃油集中采购平台——中远石油公司进行专业化、集约化、规模化的进行燃油采购与管理,并充分发挥规模优势、逐步向上游批发采购延伸与覆盖,通过降低供应链各环节的成本,有效的控制和降低燃油成本,支持航运主业做大做强,为集团整体利益的最大化服务。本文首先介绍了论文的研究背景及公司的发展概况,然后通过对公司所处国际船用燃油产业的宏观环境、行业概况与特点进行研究,并运用波特五力模型进行分析,对主要竞争对手进行深入研究,找出公司发展的机会和面临的困境;运用SWOT等战略分析工具,结合供应链与采购管理理论,对公司内部资源、能力与核心竞争力进行研究分析,找出公司发展的优势与劣势;在此基础上,文章通过对公司的战略目标定位的研究,审视和思考中远燃油集中采购未来的发展方向,运用波特战略管理理论,对公司的战略选择作出建议,并规划出符合战略目标需要的整合战略(包含地区性延伸的水平整合与产业链升级的垂直整合两个方面);最后,文章结合公司的实际情况,从集团体制优化、公司股权结构调整、优化业务流程、完善内控机制、提高人力资源管理和推动企业文化建设等多个方面,对保障公司战略发展实施的保障措施提出了策略建议。
[Abstract]:China Ocean Shipping Group (hereinafter referred to as Cosco or Cosco Group) is the leading industry in China's marine transportation industry, a strategic enterprise in the basic industry of the country, and a state-owned super-large enterprise group, which is related to the lifeblood of the national economy. It is also a Fortune 500 company in the world. The shipping industry is the core business of COSCO Group. In recent years, the high international oil prices have made the proportion of fuel costs of the main business operating costs jump to the first place. In order to better control and manage fuel costs, COSCO Group has implemented a centralized fuel procurement policy. Cosco Oil Co., Ltd. is a centralized fuel procurement platform set up by COSCO Group in Singapore, which is responsible for ensuring the fuel supply and cost control of COSCO's fleet in global ports. The strategic intention of COSCO to implement the policy of centralized fuel procurement is to pool the ship fuel purchase demand of various specialized fleets, and to professionalize and intensify the oil procurement through COSCO Oil Company, a centralized fuel oil purchasing platform. Large-scale fuel procurement and management, and give full play to the advantages of scale, step by step to the upstream wholesale procurement extension and coverage, by reducing the cost of each link of the supply chain, effectively control and reduce fuel costs, support the shipping industry to become bigger and stronger, For the group as a whole to maximize the interests of the service. This paper first introduces the research background of the paper and the development of the company, then through the company's international marine fuel industry macro environment, industry overview and characteristics of the study, and the use of Porter's five-force model to analyze. This paper deeply studies the main competitors to find out the opportunities for the development of the company and the difficulties it faces, using SWOT and other strategic analysis tools, combined with the theory of supply chain and procurement management, to study and analyze the internal resources, capabilities and core competitiveness of the company. Find out the advantages and disadvantages of the company's development, on this basis, through the company's strategic objective positioning research, examine and think about COSCO fuel centralized procurement in the future development direction, using Porter's strategic management theory, Make suggestions to the strategic choice of the company, and plan the integration strategy (including horizontal integration of regional extension and vertical integration of industrial chain upgrading) that meet the needs of strategic objectives. Finally, the article combines with the actual situation of the company. From the group system optimization, the company equity structure adjustment, the optimization business process, consummates the internal control mechanism, enhances the human resources management and the promotion enterprise culture construction and so on many aspects, Some suggestions are put forward to ensure the implementation of the company's strategic development measures.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

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