CAH集团战略解码体系研究

发布时间：2018-05-26 13:59

本文选题：战略管理 + 战略执行　；参考：《哈尔滨工业大学》2012年硕士论文

【摘要】：当今越来越多的企业认识到发展战略在引领企业发展方面的重要性。然而，，大多数企业在花费大量的精力和金钱制定了发展战略后，却发现战略难以在企业中发挥预期的效用。究其原因，是由于战略在执行环节出了问题。如何建立一套有效的战略执行体系，确保企业的发展战略得到高效实施，成为每个企业都面临的重要课题。 CAH集团公司（中文全称首都机场集团公司，英文全称Capital AirportHolding Company，缩写CAH）于2002年12月28日组建成立，是一家由中国民用航空局直接管理的大型国有企业集团。从组建至今，集团公司的发展战略经过多次调整。2008年，按照中国民用航空局的管理要求，CAH集团制定了新的发展战略体系。然而，经过一年多的贯彻执行，战略实施效果并不理想。2010年6月，通过对CAH集团战略执行情况的调研评估，发现集团公司在战略实施过程中还存在战略共识度不高、战略责任分工不明确、缺少战略跟踪和反馈机制等三个主要问题。针对CAH集团公司战略执行中存在的具体问题，本文提出运用战略解码的方法构建战略执行体系，提高企业的战略执行力。CAH集团战略解码体系的构建，包括战略共识、任务分解、运营监控和考核调整等四个战略执行关键流程环节和战略管理办公室这一专职战略管理机构。在文章的最后部分，阐述了CAH集团战略解码体系的具体实施流程和方法。通过战略解码体系的实施，CAH集团将企业的发展战略与日常运营紧密结合，提高了全集团的战略执行效果。本文从战略管理理论出发，综合运用文献研究、问卷调研及访谈、比较分析、定性分析、理论分析与实证研究相结合等研究方法，探讨了CAH集团战略执行中存在的问题及战略执行体系的构建。为其他国有企业建立战略执行体系提供了可以借鉴的方法和思路。
[Abstract]:Nowadays, more and more enterprises realize the importance of development strategy in leading the development of enterprises. However, most enterprises spend a lot of energy and money to formulate the development strategy, but find that the strategy is difficult to play the expected effect in the enterprise. The reason is that the strategy in the implementation of the link has a problem. How to establish an effective strategy implementation system to ensure the efficient implementation of enterprise development strategy has become an important issue for every enterprise. CAH Group, a large state-owned enterprise group directly managed by the Civil Aviation Administration of China, was founded on December 28, 2002. Since its establishment, the development strategy of the group has been adjusted many times. In 2008, according to the management requirements of China Civil Aviation Administration, CAH Group formulated a new development strategy system. However, after more than a year of implementation, the strategy implementation effect is not ideal. In June, 2010, through the investigation and evaluation of the CAH group strategy implementation, we found that the strategic consensus degree is not high in the strategy implementation process. The division of strategic responsibilities is not clear, and the three main problems are lack of strategic tracking and feedback mechanism. In view of the specific problems existing in the strategy implementation of CAH Group, this paper proposes to use the method of strategy decoding to construct the strategy execution system, to improve the strategic execution ability of the enterprise and to build the strategy decoding system of the CAH Group, including strategic consensus, task decomposition, etc. Operation monitoring and assessment adjustment are four key processes of strategic implementation and the strategic management office is a full-time strategic management organization. In the last part of the article, the implementation process and method of CAH Group Strategic Decoding system are expounded. Through the implementation of the strategy decoding system, CAH Group combines the development strategy of the enterprise with the daily operation, and improves the strategy implementation effect of the whole group. Based on the theory of strategic management, this paper makes comprehensive use of literature research, questionnaire investigation and interview, comparative analysis, qualitative analysis, theoretical analysis and empirical research, etc. This paper discusses the problems existing in the strategy implementation of CAH Group and the construction of the strategy execution system. For other state-owned enterprises to establish a strategic implementation system can be used for reference methods and ideas.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F562.6

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