广州港集团集装箱物流发展策略研究

发布时间：2018-06-04 05:55

本文选题：港口 + 集装箱物流　；参考：《华南理工大学》2012年硕士论文

【摘要】：随着全球运输服务进入综合物流时代，港口作为全球物流链中的重要环节，其功能已由传统的装卸货物的转运地向着综合物流中心的角色转变，开展物流服务已成为港口未来发展道路上的必然趋势。珠三角地区是中国经济发展最快、经济总量最大的区域，广州当前也正在打造国家中心城市，亚洲物流中心。近年来，广州港集团紧紧抓住广东省实施“珠三角地区发展规划纲要”以及经济社会快速发展的机遇，大力发展集装箱物流业务并取得了突破性的进展，吞吐量逐年增长。同时，发展中也暴露一些问题，如集装箱港口通过能力不足、机械设备配置不充分以及外部竞争压力增大等。如不及时采取对策措施，，将严重影响广州港集团集装箱物流业务的健康发展。本文首先介绍了研究背景和国内外研究现状，并对研究内容和方法进行了明确；介绍了国内外集装箱物流业发展现状和趋势，同时简要介绍了广州港集团的基本情况，重点介绍了集团的业务构成和集装箱内外贸业务的发展现状、存在问题并对问题成因进行了分析；详细介绍和阐述了广州港集团发展集装箱物流的竞争环境，一方面是通过PEST分析法分析了外部环境，同时对广州港集团所处的广东省珠三角地区的集装箱发展行业环境进行了分析，提出了集团集装箱发展面临的竞争对手及其优劣势，然后通过SWOT分析法，研究分析了集团公司发展集装箱物流的优势、劣势、机会和威胁。在前面研究分析的基础上，结合集团港口腹地经济发展现状和趋势，利用腹地生产法和趋势分析法对广州港集团内外贸集装箱生产量、吞吐量进行了预测，为集团未来发展集装箱业务提供有效的数据基础。根据预测，到2015年集团集装箱吞吐量将达到1500万标箱，到2020年集装箱吞吐量将达到2040万标箱，目前现有的集装箱码头的能力与之存在较大的差距。通过以上综合分析研究，本文提出了广州港集团发展集装箱物流的定位、目标以及策略，结合发展现状和竞争环境有针对性地提出了低价经营、南沙货源开拓、战略联盟、资源配置优化、综合物流、发展外贸、发展无水港、政府扶持等八个措施，并进行了研究分析。为保证策略的顺利实施，本文提出了加快集装箱通过能力建设、开展港口综合物流、推进服务品牌建设、促进改善口岸环境和加快物流人才培养等六条具体的措施。
[Abstract]:With the global transportation service entering the era of integrated logistics, as an important link in the global logistics chain, the function of port has changed from the traditional transshipment of loading and unloading cargo to the role of integrated logistics center. Developing logistics service has become an inevitable trend in the future development of port. The Pearl River Delta is China's fastest-growing region with the largest economic volume. Guangzhou is also building a national central city, the Asian logistics center. In recent years, Guangzhou Port Group has grasped the opportunity of Guangdong Province to implement the "Pearl River Delta area Development Planning outline" and the rapid economic and social development, and has made great efforts to develop container logistics business and achieved breakthrough progress, and the throughput has been increasing year by year. At the same time, some problems are exposed in the development, such as insufficient capacity of container ports, inadequate allocation of machinery and equipment, and increasing external competitive pressure. If the countermeasures are not taken in time, the healthy development of container logistics business of Guangzhou Port Group will be seriously affected. Firstly, this paper introduces the research background and current research situation at home and abroad, and clarifies the research contents and methods, introduces the current situation and trend of container logistics industry at home and abroad, and briefly introduces the basic situation of Guangzhou Port Group. This paper mainly introduces the business structure of the group and the present situation of the development of container internal and foreign trade business, analyzes the existing problems and causes of the problems, introduces and expounds in detail the competitive environment for Guangzhou Port Group to develop container logistics. On the one hand, it analyzes the external environment through PEST analysis, and at the same time, analyzes the container development industry environment in the Pearl River Delta region of Guangdong Province where Guangzhou Port Group is located, and puts forward the competitors facing the group container development and its advantages and disadvantages. Then, through SWOT analysis, the paper analyzes the advantages, disadvantages, opportunities and threats of developing container logistics. On the basis of the previous research and analysis, combined with the present situation and trend of economic development in the port hinterland of the Group, the production and throughput of foreign trade containers in Guangzhou Port Group were forecasted by using the hinterland production method and trend analysis method. To provide an effective data base for the future development of container business. According to the forecast, the group container throughput will reach 15 million TEUs by 2015 and 20.4 million TEUs by 2020. At present, there is a big gap between the existing container terminals and the container terminals. Through the above comprehensive analysis and research, this paper puts forward the positioning, goal and strategy of Guangzhou Port Group's development of container logistics, combining the current development situation and the competitive environment, puts forward the low price management, Nansha source development, strategic alliance, Eight measures, such as optimization of resource allocation, comprehensive logistics, development of foreign trade, development of waterless port and government support, are studied and analyzed. In order to ensure the smooth implementation of the strategy, this paper puts forward six concrete measures, such as speeding up the construction of container capacity, carrying out comprehensive port logistics, promoting the construction of service brand, promoting the improvement of port environment and speeding up the training of logistics talents.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552.6;F259.27

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