民航竞争下的我国高速铁路市场竞争力研究

发布时间：2018-06-07 06:54

本文选题：高速铁路 + 民航竞争　；参考：《西南交通大学》2012年硕士论文

【摘要】：随着《中长期铁路网规划(2008年调整)》规划的不断实施,我国高速铁路网已初具雏形。为应对来自高速铁路的竞争,民航推出了包括成本策略、航线网络优化策略、大客户策略、网上值机策略、价格策略等在内的综合性应对措施。在这种情况下,我国高速铁路如何处理与民航的竞争合作关系?如何改善高速铁路运输产品品质?采取什么样的适合高速铁路特点的竞争策略?以不断提高高速铁路市场竞争力,促进我国铁路经营管理体制机制的有效转变,是我国铁路产业迫切需要解决的重大理论和实践问题。高速铁路与民航在距离、速度、时间、价格、安全、能耗等方面有明显差别,有着各自的相对比较优势,有着各自的核心竞争力,有着各自的竞争优势区间。论文运用出行时间模型分析了高速铁路与民航基本的竞争优势区间。总体而言,时速300公里/小时的高速铁路在1000公里出行距离范围内具有竞争优势,民航在1200公里以上出行距离范围内具有竞争优势。影响消费者选择民航或高速铁路的因素较多,论文运用消费者均衡理论论证了高速铁路需要优化出行时间、价格、舒适、安全、便捷等产品指标。高速铁路市场竞争力主要通过高速铁路运输产品得以表现,高速铁路运输产品包括核心功能、基本特性和附加价值三个层次,运输产品分析是高速铁路市场竞争力优化策略选择的基础。产品策略、价格策略、渠道策略、促销策略、资源策略、竞合策略、枢纽策略、信息化策略等是优化高速铁路市场竞争力的重要手段,国内外民航和高速铁路也提供了可资借鉴的成功经验。论文的主要结论包括：(1)由于技术经济特性不同,高速铁路与民航有着各自的比较优势和基本的市场优势区间；(2)高速铁路运输产品是获取市场竞争力的基础,通过改善与运输产品相关联的质量指标,提升运输产品品质,可提升高速铁路市场竞争力；(3)除了传统市场营销策略之外,高速铁路还可采取资源策略、竞合策略、枢纽策略、信息化策略等优化竞争力的特殊策略。(4)我国高速铁路需借鉴国内外经验,对现有管理体制机制做出变革,以更好地适应运输市场竞争需要。
[Abstract]:With the implementation of the medium and long term Railway Network Planning (2008 Adjustment), China's high-speed railway network has taken shape. In order to cope with the competition from high-speed railway, civil aviation has put forward comprehensive countermeasures including cost strategy, route network optimization strategy, major customer strategy, online check-in strategy, price strategy and so on. In this case, how to deal with the high-speed railway and civil aviation competition and cooperation? How to improve the quality of high-speed railway transport products? What kind of competitive strategy should be adopted to suit the characteristics of high-speed railway? In order to continuously improve the market competitiveness of high-speed railway and promote the effective transformation of railway management and management system in our country, it is an important theoretical and practical problem that our railway industry urgently needs to solve. There are obvious differences in distance, speed, time, price, safety and energy consumption between high-speed railway and civil aviation. In this paper, the travel time model is used to analyze the competitive advantages of high-speed railway and civil aviation. In general, the high-speed railway with a speed of 300km / h has a competitive advantage in the travel distance range of 1000 km / h, and the civil aviation has a competitive advantage in the travel distance range of more than 1200 km / h. There are many factors that affect consumers' choice of civil aviation or high-speed railway. This paper uses the consumer equilibrium theory to demonstrate that high-speed railway needs to optimize the travel time, price, comfort, safety, convenience and other product indicators. The market competitiveness of high-speed railway is mainly expressed by high-speed railway transport products. High-speed railway transport products include three levels: core function, basic characteristics and added value. The analysis of transportation products is the basis for the selection of competitive strategies for high-speed railway market. Product strategy, price strategy, channel strategy, promotion strategy, resource strategy, competition strategy, hub strategy, information strategy and so on are important means to optimize the market competitiveness of high-speed railway. Domestic and foreign civil aviation and high-speed railway also provide the successful experience that can draw lessons from. The main conclusions of this paper are as follows: (1) because of the different technical and economic characteristics, high-speed railway and civil aviation have their respective comparative advantages and basic market advantages.) High-speed railway transport products are the basis for gaining market competitiveness. By improving the quality index associated with transportation products and improving the quality of transport products, the market competitiveness of high-speed railway can be enhanced. In addition to the traditional marketing strategy, high-speed railway can also adopt resource strategy, competition strategy, hub strategy, etc. China's high-speed railway should learn from domestic and foreign experiences and make changes to the existing management system and mechanism in order to better meet the needs of competition in the transportation market.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F562.6;F532

【引证文献】