基于BSC的汽车运输企业信息化绩效评价研究

发布时间：2018-06-30 05:23

本文选题：信息化绩效 + 评价体系　；参考：《辽宁科技大学》2012年硕士论文

【摘要】：在激烈的市场竞争环境中，为了适应多变的市场需求，企业管理者逐渐意识到信息技术（IT）已经成为企业组织提高竞争能力和竞争优势的主要途径和手段。对于企业来讲，信息化的浪潮既是严峻的考验，更是一次千载难逢的机遇。当前，我国汽车运输企业的信息化建设也纷纷进入到实际应用阶段，，许多企业借助IT来改善其经营方式和整体的运作。其中，汽车运输企业信息化的内容主要有内部管理的信息化、人力资源管理的信息化以及客户关系管理和供应链管理的信息化三个方面的内容。在信息化建设过程中，暴露出一些问题，企业无法对信息化绩效进行及时有效的评估，这就导致企业的信息化投资无法得到可靠的衡量。企业信息化具有渗透力、聚合力、增值力等特性决定了信息化绩效评价的复杂性，本文认识到企业信息化绩效评价的不仅仅是一种事后结果性的绩效，而且还蕴含着企业运营优化以及可持续性能力提升等过程绩效。但是传统的绩效衡量体系往往基于财务角度，忽略对隐性收益，长期收益的评估，难以做到信息化过程和效果评价的统一。所以，本文在平衡计分卡（BSC）的基础上进行拓展和延伸，针对汽车运输企业信息化的特点，从财务、客户、内部过程、学习与成长四个角度构建信息化绩效评价体系，实现评价过程和结果的统一。由于信息化绩效评价过程中数据存在不确定性和灰色性，为了能够真实地反映评价指标的客观内容，并且确保描述各个评价指标的等级信息都能发挥作用，本文提出了基于灰色理论的模糊综合评价模型。最后，本文将构建的信息化绩效评价指标体系和综合评价模型应用到某汽车运输企业中，在一定程度上验证了模型的有效性和合理性。
[Abstract]:In the fierce market competition environment, in order to adapt to the changing market demand, enterprise managers gradually realize that information technology (IT) has become the main way and means for enterprises to improve their competitive ability and competitive advantage. For enterprises, the tide of information is not only a severe test, but also a once-in-a-lifetime opportunity. At present, the informationization construction of automobile transportation enterprises in our country has also entered into the practical application stage one after another. Many enterprises use IT to improve their operation mode and the whole operation. Among them, the content of automobile transportation enterprise information mainly includes the information of internal management, human resource management, customer relationship management and supply chain management. In the process of informatization construction, some problems are exposed, and the enterprise can not evaluate the informatization performance in a timely and effective manner, which leads to the enterprise's information investment can not be reliably measured. Enterprise informatization has the characteristics of permeability, convergence, value-added and so on, which determines the complexity of informatization performance evaluation. This paper recognizes that enterprise informatization performance evaluation is not only a kind of after-result performance. It also contains process performance such as optimization of enterprise operation and promotion of sustainability ability. However, the traditional performance measurement system is often based on the financial perspective, neglecting the evaluation of implicit income and long-term income, it is difficult to achieve the integration of information process and effect evaluation. Therefore, based on the balanced Scorecard (BSC), this paper develops and extends the informatization performance evaluation system based on the characteristics of automobile transportation enterprises from the aspects of finance, customer, internal process, learning and growth. Unifying the evaluation process and results. Because of the uncertainty and grey of the data in the process of information performance evaluation, in order to reflect the objective content of the evaluation index, and ensure that the grade information describing each evaluation index can play a role. This paper presents a fuzzy comprehensive evaluation model based on grey theory. Finally, this paper applies the information performance evaluation index system and the comprehensive evaluation model to a certain automobile transportation enterprise, to a certain extent, verifies the validity and rationality of the model.
【学位授予单位】：辽宁科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270.7;F512.6

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