成都铁路局高铁定价策略研究

发布时间：2018-07-06 19:30

本文选题：高铁定价策略 + 定价影响因素　；参考：《贵州大学》2017年硕士论文

【摘要】：2004年1月通过的《中长期铁路网规划》中划定截止2020年中国铁路营业里程达到10万公里。建成涵盖“四纵”、“四横”三个城际客运系统,客车速度目标值200km/h及以上的高铁路网图。高速铁路快速发展,凭借快速、方便、舒适、高效等特性,受到越来越多的旅客的青睐。由于旅客出行行为模式的不同,造成客流时间、空间上的分布区别,按照市场定价的正常模式,由于需求的差异,所以高铁运输产品的定价应该跟随市场需求呈现变化。但是由于铁路长期实行政府指导价,所以铁路票价基本恒定,传统的定价策略不能满足高速铁路的快速发展,和人民日益增长的铁路出行需求。2016年1月1日,国家放松了对于高速铁路定价的管制,铁路运输企业对高铁客运产品可以实行自主定价。本文以成都铁路局作为研究对象,通过对定价相关理论和策略的理论综述,结合对铁路现行定价方法策略的理论描述,形成论文理论指导。再通过对研究对象实际客运运输市场和定价影响因素的深入研究,和对数据的收集整理,归纳出成都铁路局的定价存在的问题。利用交通运输方式选择的常用方法,广义费用函数和logit模型,制定定价数学模型,并通过贵广客运专线进行实例分析,研究定价策略的可行性,在目标模型可行的基础上,制定成都铁路局的定价实施策略,保障定价策略的顺利执行。
[Abstract]:In the medium and long term Railway Network Plan adopted in January 2004, China's railway operating mileage reached 100000 km by 2020. A high railway network with four columns, four horizontal and three intercity passenger transport systems, and a passenger train speed target value of 200km/h and above is built. With the rapid development of high-speed railway, it is favored by more and more passengers by virtue of its characteristics such as speed, convenience, comfort and efficiency. Due to the difference of passenger travel behavior mode, the distribution of passenger flow time and space is different. According to the normal model of market pricing, because of the difference of demand, the pricing of high-speed rail transport products should change with the market demand. However, due to the long-term implementation of government-guided pricing for railways, railway fares are basically constant, and the traditional pricing strategy cannot meet the rapid development of high-speed railways and the increasing demand for railway travel by the people. On January 1, 2016, The state has loosened controls on high-speed rail pricing, which can be priced independently by rail transport companies. This paper takes Chengdu Railway Bureau as the research object, through the theoretical summary of pricing related theories and strategies, combined with the theoretical description of the current pricing methods and strategies of the railway, forms the theoretical guidance of the paper. Then through the in-depth study of the actual passenger transport market and pricing factors, and the data collection and collation, this paper summarizes the pricing problems of Chengdu Railway Administration. By using the common methods of transportation mode selection, generalized cost function and logit model, the pricing mathematical model is established, and the feasibility of the pricing strategy is studied through an example analysis of Gui-Guangzhou passenger dedicated Line. On the basis of the feasibility of the objective model, the feasibility of the pricing strategy is studied. Formulate the pricing implementation strategy of Chengdu Railway Administration, ensure the smooth implementation of pricing strategy.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F532.5

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