DL港油品码头公司发展战略研究
发布时间：2018-08-17 14:42
【摘要】：随着经济全球化进程的加剧,当前世界产业结构的调整,带动着以石油及油化品为主导能源的经济体制发展进程,也促使着我国当前能源结构的不断调整,形成了以石油及油化品为主导的能源消费与生产的经济链条。石油的供应,成为我国建设新非可再生能源经济体制的重要环节。在当前的形势下,我国的油化品行业的主要由进口供应的状况带动了港口经济的发展。港口,作为沟通世界经济贸易的桥梁,在全球经济物流链接起到了重要的支撑作用,其战略地位日益加强。 DL港油品码头公司,作为我国重要油品装卸港口公司之一,在东北及环渤海地区承担着油品转运的重要任务。在当今石油及油化品产业快速发展形势下,如何加强DL港油品码头公司的建设,适应现代化油化品转运港口企业的发展需要,在行业竞争中提升自身的竞争力,壮大自己的油品储运业务发展,对这一问题的研究,有着重要意义。 本文立足于企业战略管理理论基础,主要针对DL港油品码头公司的市场现状,对所处的环境进行分析,根据DL港油品码头公司“十一五”期间吞吐量数据,采用灰色预测法,对“十二五”期间业务发展做出预测,然后再运用SWOT分析法,分析公司业务发展中的优劣势,以及存在的机会与威胁,提出了公司业务发展战略方向和发展措施。本文主要以DL港油品码头公司的行业现状作为实例,与同行业竞争公司做出对比研究,开发出适合自己港口公司的发展战略方法,力图为港口油化品企业的竞争力提升方面提出参考意见,对于港口企业的发展具有一定的参考作用。
[Abstract]:With the aggravation of the economic globalization process, the adjustment of the world industrial structure is driving the development of the economic system, which is dominated by petroleum and oil and chemical products, and also promotes the continuous adjustment of the current energy structure of our country. The economic chain of energy consumption and production led by petroleum and oil products has been formed. The supply of petroleum has become an important link in the construction of new non-renewable energy economic system in China. Under the current situation, the oil and chemical products industry of our country is mainly driven by the import supply situation to promote the development of port economy. Port, as a bridge between world economy and trade, plays an important supporting role in the global economic logistics link, and its strategic position is increasingly strengthened. DL Port Oil products Terminal Company, as one of the important oil handling port companies in China, In the northeast and the Bohai Rim area, it undertakes the important task of oil product transshipment. Under the situation of the rapid development of petroleum and oil products industry, how to strengthen the construction of DL Port Oil Terminal Company, adapt to the development needs of modern oil and chemical transport port enterprises, and enhance their competitiveness in the competition of the industry. It is of great significance to strengthen the development of oil storage and transportation business. Based on the theory of enterprise strategic management, this paper analyzes the environment of DL Port Oil products Wharf Company according to the market situation of DL Port Oil products Wharf Company. According to the throughput data of DL Port Oil products Wharf Company during the 11th Five-Year Plan period, the grey forecasting method is adopted. This paper forecasts the business development in the 12th Five-Year Plan period, and then analyzes the advantages and disadvantages, opportunities and threats in the business development by using the SWOT analysis method, and puts forward the strategic direction and development measures for the business development of the company. This paper mainly takes the current situation of DL Port Oil products Wharf Company as an example, makes a comparative study with the same industry competition company, and develops a development strategy method suitable for our own port company. The paper tries to give some reference suggestions for the development of port oil and chemical products enterprises in the aspect of enhancing the competitiveness of port oil and chemical products enterprises, which has a certain reference function for the development of port enterprises.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552;F426.22
本文编号：2187966
[Abstract]:With the aggravation of the economic globalization process, the adjustment of the world industrial structure is driving the development of the economic system, which is dominated by petroleum and oil and chemical products, and also promotes the continuous adjustment of the current energy structure of our country. The economic chain of energy consumption and production led by petroleum and oil products has been formed. The supply of petroleum has become an important link in the construction of new non-renewable energy economic system in China. Under the current situation, the oil and chemical products industry of our country is mainly driven by the import supply situation to promote the development of port economy. Port, as a bridge between world economy and trade, plays an important supporting role in the global economic logistics link, and its strategic position is increasingly strengthened. DL Port Oil products Terminal Company, as one of the important oil handling port companies in China, In the northeast and the Bohai Rim area, it undertakes the important task of oil product transshipment. Under the situation of the rapid development of petroleum and oil products industry, how to strengthen the construction of DL Port Oil Terminal Company, adapt to the development needs of modern oil and chemical transport port enterprises, and enhance their competitiveness in the competition of the industry. It is of great significance to strengthen the development of oil storage and transportation business. Based on the theory of enterprise strategic management, this paper analyzes the environment of DL Port Oil products Wharf Company according to the market situation of DL Port Oil products Wharf Company. According to the throughput data of DL Port Oil products Wharf Company during the 11th Five-Year Plan period, the grey forecasting method is adopted. This paper forecasts the business development in the 12th Five-Year Plan period, and then analyzes the advantages and disadvantages, opportunities and threats in the business development by using the SWOT analysis method, and puts forward the strategic direction and development measures for the business development of the company. This paper mainly takes the current situation of DL Port Oil products Wharf Company as an example, makes a comparative study with the same industry competition company, and develops a development strategy method suitable for our own port company. The paper tries to give some reference suggestions for the development of port oil and chemical products enterprises in the aspect of enhancing the competitiveness of port oil and chemical products enterprises, which has a certain reference function for the development of port enterprises.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F552;F426.22
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