垄茶高速公路企业文化建设研究
发布时间：2018-08-25 18:50
【摘要】：高速公路是国家建设和发展的重要公共基础设施。在中国,高速公路管理模式经历了从事业单位到企业建制的转变,无论是高速公路管理、经营,还是高速公路建设,都决定了高速公路行业需要重视企业文化建设。中国高速公路建设事业如火如荼,仅湖南从2008至2009短短两年的时间里,全省就有33条在建高速公路,因此构建先进的、有效的、科学的高速公路建设企业文化,对高速公路建设行业的发展具有举足轻重的意义。 高速公路建设行业的企业文化就是由高速公路建设者创造、并被其广泛认同的,同时又被统一作用于企业内部所有员工的文化。而企业文化一旦形成,并建立良好的机制,就可以实现企业文化和企业的共同发展,因为企业文化可以为企业提供共同愿景和企业认同,以及企业的凝聚力、整合力、激励力和推动力,所以现代社会把企业文化建设看做是企业的核心竞争力之一。基于企业文化的重要战略作用,很多高速公路建设单位也将企业文化建设看做公司发展的基础。 以垄茶高速公路作为考察的个案,是因为它集中体现了企业文化的诸多特征。在湖南高速公路众多在建项目中,垄茶高速公路在企业文化建设方面有着自己的特色、体验和感悟。公司树立了“文化垄茶”的战略,将文化看做企业发展的重要组成部分,提倡打造公司的文化特色,以文化建设推动工程建设、队伍建设和廉政建设等,从而成功打造了书香垄茶、文化垄茶和廉洁高速,为企业发展注入了无穷活力和动力。 本文主要以企业文化为理论支撑,以垄茶高速公路为例证,以两者的交叉为创新点,探讨高速公路企业文化的特征。结合垄茶高速公路在企业文化建设方面的认识、做法及其特点,从企业文化的行业定位、目标指向、功能引擎、构建框架、主要内容和构建方法等六个方面,研究企业文化的作用、价值及效果。
[Abstract]:Expressway is an important public infrastructure for national construction and development. In China, the expressway management mode has experienced the transformation from the institution to the enterprise system. Whether it is highway management, management or highway construction, the expressway industry needs to attach importance to the enterprise culture construction. The cause of highway construction in China is in full swing. In a short period of two years from 2008 to 2009 in Hunan Province, there are 33 highways under construction in the province. Therefore, advanced, effective and scientific expressway construction enterprise culture has been built. It is of great significance to the development of expressway construction industry. The enterprise culture of expressway construction industry is created by expressway builders and is widely recognized by them. At the same time, it is unified in the culture of all employees in the enterprise. Once the corporate culture is formed and a good mechanism is established, it can realize the common development of the enterprise culture and enterprise, because the enterprise culture can provide the common vision and enterprise identity for the enterprise, as well as the cohesion and integration of the enterprise. Therefore, modern society regards the construction of enterprise culture as one of the core competitiveness of enterprises. Based on the important strategic role of corporate culture, many highway construction units also regard corporate culture construction as the basis for the development of the company. The case of Ridge-Tea Expressway is because it embodies many characteristics of corporate culture. Among the many projects under construction in Hunan expressway, Longcha Expressway has its own characteristics, experiences and feelings in the construction of enterprise culture. The company has established the strategy of "culture ridge tea", regards culture as an important part of enterprise development, advocates to create the cultural characteristics of the company, and promotes engineering construction, team building and clean government construction with cultural construction, etc. Thus has successfully created the book fragrant ridge tea, the culture ridge tea and the clean high speed, has injected the infinite vigor and the motive force for the enterprise development. This article mainly takes the enterprise culture as the theoretical support, takes the ridge tea highway as the example, takes the two cross as the innovation point, discusses the expressway enterprise culture characteristic. Combined with the understanding, practice and characteristics of Longcha Expressway in the construction of enterprise culture, from six aspects, such as industry orientation, target direction, function engine, construction frame, main content and construction method of enterprise culture, etc. To study the role, value and effect of corporate culture.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F542
本文编号：2203787
[Abstract]:Expressway is an important public infrastructure for national construction and development. In China, the expressway management mode has experienced the transformation from the institution to the enterprise system. Whether it is highway management, management or highway construction, the expressway industry needs to attach importance to the enterprise culture construction. The cause of highway construction in China is in full swing. In a short period of two years from 2008 to 2009 in Hunan Province, there are 33 highways under construction in the province. Therefore, advanced, effective and scientific expressway construction enterprise culture has been built. It is of great significance to the development of expressway construction industry. The enterprise culture of expressway construction industry is created by expressway builders and is widely recognized by them. At the same time, it is unified in the culture of all employees in the enterprise. Once the corporate culture is formed and a good mechanism is established, it can realize the common development of the enterprise culture and enterprise, because the enterprise culture can provide the common vision and enterprise identity for the enterprise, as well as the cohesion and integration of the enterprise. Therefore, modern society regards the construction of enterprise culture as one of the core competitiveness of enterprises. Based on the important strategic role of corporate culture, many highway construction units also regard corporate culture construction as the basis for the development of the company. The case of Ridge-Tea Expressway is because it embodies many characteristics of corporate culture. Among the many projects under construction in Hunan expressway, Longcha Expressway has its own characteristics, experiences and feelings in the construction of enterprise culture. The company has established the strategy of "culture ridge tea", regards culture as an important part of enterprise development, advocates to create the cultural characteristics of the company, and promotes engineering construction, team building and clean government construction with cultural construction, etc. Thus has successfully created the book fragrant ridge tea, the culture ridge tea and the clean high speed, has injected the infinite vigor and the motive force for the enterprise development. This article mainly takes the enterprise culture as the theoretical support, takes the ridge tea highway as the example, takes the two cross as the innovation point, discusses the expressway enterprise culture characteristic. Combined with the understanding, practice and characteristics of Longcha Expressway in the construction of enterprise culture, from six aspects, such as industry orientation, target direction, function engine, construction frame, main content and construction method of enterprise culture, etc. To study the role, value and effect of corporate culture.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F542
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