FZ交通建设集团战略研究
发布时间：2018-08-30 10:22
【摘要】：在2008年国际金融危机的冲击下，中国经济和社会发展正面临一系列困难和不确定因素。特别是外部需求明显萎缩，部分行业出现产能过剩，部分企业出现经营困难，就业再就业矛盾突出，加上国内经济发展的周期性调整因素的影响，经济增长的下行压力巨大。为了应对金融危机，中国政府果断决策，陆续出台“十大产业振兴计划”等系列政策，拉动内需、增加投资、加大基础设施建设。各地政府也陆续出台区域经济发展规划，加大固定资产投入，而交通基础设施建设是固定资产投资的重要内容。交通建设集团作为各地政府交通基础设施建设的主体，如何把握机遇，加快发展，实现自身角色的转换是一个值得思考的新形势下的新课题。作为本论文研究对象——FZ市交通建设集团（以下简称交建集团或公司、集团）为集融资、投资、建设、经营、管理为一体的集团化企业，主要代表FZ市政府对FZ境内的公路、道路、铁路、桥梁、隧道、港口、码头及配套设施进行投资、建设、经营管理及交通建设用地征迁与周边土地综合开发。自2008年企业改制以来，公司面临着良好的发展机遇，但同时也面临着自身转型的困惑，，缺乏对未来业务发展方向、发展策略、多元化业务管控模式等问题的思考，究其根本是改制后企业发展战略的缺失。 本论文以案例研究的形式，分析FZ交通建设集团战略规划制定的整体思路。通过PEST模型中的政治、经济、社会等维度，分析集团所面对的外部环境；通过行业关键成功要素及标杆企业研究，分析行业环境；通过SWOT模型，结合企业内外部环境，制定企业发展战略。发展过程中，如何发挥优势，形成不同业务板块的战略协同？如何克服自身发展的瓶颈与制约因素，搭建适应战略发展与落地的组织架构与发展模式。 希望通过对交通建设集团战略管理的研究，掌握公司战略、业务战略、业务发展模式、战略目标体系以及战略实施、战略保障等设计的全过程，特别是战略思想对企业发展的指导，战略工具与方法的使用。同时对类似的国有企业战略转型与角色转变能有一定的借鉴价值与实际意义。
[Abstract]:Under the impact of the 2008 international financial crisis, China's economic and social development is facing a series of difficulties and uncertainties. Especially, the external demand shrinks obviously, some industries have overcapacity, some enterprises have management difficulties, the contradiction of employment and re-employment is prominent, and the influence of the cyclical adjustment factors of domestic economic development, the downward pressure of economic growth is enormous. In order to cope with the financial crisis, the Chinese government has made decisive decisions, and has successively introduced a series of policies such as the "Ten Industrial Revitalization Plan" to stimulate domestic demand, increase investment and increase infrastructure construction. Local governments have also issued regional economic development plans to increase investment in fixed assets, and transportation infrastructure construction is an important part of fixed assets investment. As the main body of transportation infrastructure construction of local governments, how to seize the opportunity, accelerate the development and realize the transformation of their own roles is a new subject worth thinking about under the new situation. As the research object of this thesis, FZ City Traffic Construction Group (hereinafter referred to as Jiaotou Group or Company, Group) is a collectivized enterprise that integrates financing, investment, construction, management and management. It mainly represents the highway in FZ territory of FZ municipal government. Roads, railways, bridges, tunnels, ports, docks and supporting facilities for investment, construction, management and transportation construction land acquisition and comprehensive development of surrounding land. Since the reform of enterprises in 2008, the company has been faced with good development opportunities, but also facing the confusion of its own transformation, lack of thinking on the future business development direction, development strategy, diversified business management and control model, and so on. The essence of the reform is the lack of enterprise development strategy. In the form of case study, this paper analyzes the overall thinking of strategic planning of FZ Traffic Construction Group. Through the political, economic and social dimensions of the PEST model, the paper analyzes the external environment that the group faces; through the key success factors and benchmarking enterprise research, analyzes the industry environment; through the SWOT model, combined with the internal and external environment of the enterprise, Formulate enterprise development strategy. In the process of development, how to give full play to the advantages of the formation of different business sectors of strategic synergy? How to overcome the bottlenecks and constraints of their own development, and build the organizational structure and development model to adapt to the strategic development and landing. I hope to master the whole process of company strategy, business development model, strategic objective system, strategy implementation, strategy guarantee and so on through the research on strategic management of transportation construction group. Especially the guidance of strategic thinking to the development of enterprises, the use of strategic tools and methods. At the same time, it has certain reference value and practical significance to the similar strategic transformation and role transformation of state-owned enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F512.6;F272
本文编号：2212783
[Abstract]:Under the impact of the 2008 international financial crisis, China's economic and social development is facing a series of difficulties and uncertainties. Especially, the external demand shrinks obviously, some industries have overcapacity, some enterprises have management difficulties, the contradiction of employment and re-employment is prominent, and the influence of the cyclical adjustment factors of domestic economic development, the downward pressure of economic growth is enormous. In order to cope with the financial crisis, the Chinese government has made decisive decisions, and has successively introduced a series of policies such as the "Ten Industrial Revitalization Plan" to stimulate domestic demand, increase investment and increase infrastructure construction. Local governments have also issued regional economic development plans to increase investment in fixed assets, and transportation infrastructure construction is an important part of fixed assets investment. As the main body of transportation infrastructure construction of local governments, how to seize the opportunity, accelerate the development and realize the transformation of their own roles is a new subject worth thinking about under the new situation. As the research object of this thesis, FZ City Traffic Construction Group (hereinafter referred to as Jiaotou Group or Company, Group) is a collectivized enterprise that integrates financing, investment, construction, management and management. It mainly represents the highway in FZ territory of FZ municipal government. Roads, railways, bridges, tunnels, ports, docks and supporting facilities for investment, construction, management and transportation construction land acquisition and comprehensive development of surrounding land. Since the reform of enterprises in 2008, the company has been faced with good development opportunities, but also facing the confusion of its own transformation, lack of thinking on the future business development direction, development strategy, diversified business management and control model, and so on. The essence of the reform is the lack of enterprise development strategy. In the form of case study, this paper analyzes the overall thinking of strategic planning of FZ Traffic Construction Group. Through the political, economic and social dimensions of the PEST model, the paper analyzes the external environment that the group faces; through the key success factors and benchmarking enterprise research, analyzes the industry environment; through the SWOT model, combined with the internal and external environment of the enterprise, Formulate enterprise development strategy. In the process of development, how to give full play to the advantages of the formation of different business sectors of strategic synergy? How to overcome the bottlenecks and constraints of their own development, and build the organizational structure and development model to adapt to the strategic development and landing. I hope to master the whole process of company strategy, business development model, strategic objective system, strategy implementation, strategy guarantee and so on through the research on strategic management of transportation construction group. Especially the guidance of strategic thinking to the development of enterprises, the use of strategic tools and methods. At the same time, it has certain reference value and practical significance to the similar strategic transformation and role transformation of state-owned enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F512.6;F272
【参考文献】
相关期刊论文 前2条
1 沈斐;;浅论建筑企业核心竞争力与竞争战略[J];希望月报(上半月);2007年10期
2 汪涛;市场演进中的竞争战略[J];中国软科学;1997年02期
本文编号：2212783
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