青岛董家口港发展战略研究

发布时间：2018-08-31 10:34

【摘要】：企业的竞争环境瞬息万变,战略管理就是研究企业的外部环境与内部资源,设定企业的战略目标,为保证目标的正确落实和实现进行谋划,将这种谋划和决策付诸实施以及在实施过程中进行控制的一个动态管理过程。本文的研究内容是青岛董家口港的战略发展规划,该港口由青岛港口投资建设(集团)有限公司投资并负责开发建设与运营项目,位于青岛胶南市南部,是近年来国家批准建设的最大规模深水港之一,自然、区位优势得天独厚,作为交通运输、资源配置的枢纽,对当地经济发展、产业集群带动的作用越来越受到重视。随着“山东半岛莉色经济区规划”的获批与实施,青岛董家口港开发建设纳入了青岛市重点发展规划,在港口迅速发展建设的同时,其所面临的内外部风险环境也愈发复杂,研究现阶段该港口的战略发展规划具有一定实际意义。文章首先对企业战略管理理论进行了系统论述,简要介绍了港口发展基础理论及最新成果；其次,全面介绍董家口港的具体概况,分析其所属经济腹地及运输需求状况,通过与周边港口对比如大连港、天津港、日照港、连云港的比较分析,得出董家口港的综合竞争情况。结合港口所处内外部竞争形势以及适用该港口发展的相关方针政策,如山东半岛蓝色经济区规划、青岛“环湾保护、拥湾发展”战略等,通过PEST、波特五力、SWOT等战略分析工具,对港口战略发展环境进行系统分析。最后,根据以上分析,针对董家口港的资源察赋、竞争环境、内外部机会与威胁,以青岛建成东北亚国际航运中心为契机,提出了董家口港的发展战略规划及多项保障措施,即建设成为全球著名的能源储运和大宗散货中转枢纽中心,世界先进的临港产业与海洋高新技术产业高地,推动青岛港口经济发展,发挥港口经济的带动作用,促进青岛港口经济、城市经济协调发展。
[Abstract]:The competitive environment of an enterprise is changing rapidly. Strategic management is a dynamic management process in which the external environment and internal resources of the enterprise are studied, the strategic objectives of the enterprise are set, the planning is carried out to ensure the correct implementation and Realization of the objectives, the implementation of such plans and decisions and the control in the implementation process.
The research content of this paper is the strategic development plan of Qingdao Dongjiakou Port, which is invested by Qingdao Port Investment Construction (Group) Co., Ltd. and is responsible for the development of construction and operation projects. Located in the south of Jiaonan City, Qingdao, it is one of the largest deepwater ports approved by the state in recent years. Naturally, the port enjoys unique geographical advantages as transportation. With the approval and implementation of the "Lise Economic Zone Planning of Shandong Peninsula", the development and construction of Dongjiakou Port in Qingdao has been incorporated into the key development planning of Qingdao City. While the port is developing rapidly, the internal and external risk rings it is facing are becoming more and more important. The environment is becoming more and more complicated. At this stage, the strategic development plan of the port has certain practical significance.
Firstly, this paper systematically discusses the theory of enterprise strategic management, briefly introduces the basic theory of port development and the latest achievements; secondly, it comprehensively introduces the general situation of Dongjiakou Port, analyzes its economic hinterland and transportation demand, and compares it with the surrounding ports such as Dalian Port, Tianjin Port, Rizhao Port and Lianyungang. The comprehensive competition situation of Dongjiakou Port is concluded. Combining with the internal and external competition situation of the port and the relevant policies and policies applicable to the port development, such as the Blue Economic Zone Planning of Shandong Peninsula, Qingdao's strategy of "protecting the Bay and supporting the Bay development", the relationship between the port strategic development environment is made by means of PEST, Porter's Five Forces, SWOT and other strategic analysis tools. Finally, according to the above analysis, in view of Dongjiakou Port's resources survey, competitive environment, internal and external opportunities and threats, taking Qingdao as an opportunity to build Northeast Asia International Shipping Center, this paper puts forward Dongjiakou Port's development strategic plan and a number of safeguard measures, that is, to build Dongjiakou Port into a world-famous energy storage and transportation hub and bulk cargo transfer center. The world's advanced port-vicinity industries and high-tech marine industries will promote the development of Qingdao's port economy, give full play to the leading role of port economy, promote the coordinated development of Qingdao's port economy and urban economy.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.7

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