陕西高速集团企业文化建设研究

发布时间：2018-08-31 12:11

【摘要】：随着知识时代的来临,企业间的竞争愈演愈烈,世界500强企业的经验表明,企业出类拔萃的关键是优秀的企业文化,它们引人注目的技术创新、制度创新和管理创新根植于其优秀而独特的企业文化,这就表明,企业的核心竞争力根植于企业优秀的文化建设。高速公路行业是具有垄断性的服务行业,但是处在买方市场的大环境中,高速公路企业正处在一个由传统道路运营公司,向现代化综合服务公司的战略转型期,企业文化的建设是实现公司重心转移的必然要求。陕西高速集团必须构建符合自身发展实际和具有交通行业高速公路特色的企业文化,才能使企业的发展获得源源动力,才能使企业长久立于不败之地。本课题的研究就是通过剖析陕西高速集团公司文化建设的途径策略,运用调查问卷、访谈及量表评价等方法,构建具有陕西高速集团特色的文化建设方案,从而得出有启发性的一些观点,将具有理论和实践的双重意义。本文以陕西高速集团企业文化建设方案为研究对象,首先对目前企业文化建设研究的背景及行业发展的现实背景概括分析,将企业文化建设理论引入到高速公路企业文化建设的课题。然后,对企业文化的相关理论进行回顾,为陕西高速集团公司文化建设提供了了理论依据。接下来,运用定量与定性结合方法对陕西高速集团文化建设现状进行评价,找出目前公司在文化建设中存在的问题,并分析造成这些问题的原因。在此基础上,从精神文化、制度文化、行为文化和物质文化这四个层次上系统的设计陕西高速集团企业文化建设方案,并提出了企业文化建设方案实施的步骤和方法,以及实施的保障措施。通过研究,本文认为企业文化建设和企业战略相辅相成,它需要企业全体成员的参与,其建设必须按照企业文化理论中文化结构分层次进行,精神文化,制度文化,行为文化,物质文化,每一个层次相辅相成缺一不可。企业文化建设实施,必须做好近期、中期、远期规划,有计划有目标的开展,同时建立相应的保障机制,保证企业文化建设顺利进行。本课题的研究就是通过剖析陕西高速集团企业文化建设的途径策略,构建具有陕西高速集团特色的文化建设方案,为中国高速公路企业的文化建设理论应用研究提供参考。
[Abstract]:With the advent of the knowledge age, the competition among enterprises is becoming more and more intense. The experience of the top 500 enterprises in the world shows that the key to enterprise excellence is excellent corporate culture, and their remarkable technological innovation. Institutional innovation and management innovation are rooted in its outstanding and unique corporate culture, which indicates that the core competitiveness of enterprises is rooted in the excellent cultural construction of enterprises. Expressway industry is a monopolistic service industry, but in the environment of buyer's market, expressway enterprise is in a strategic transition period from traditional road operation company to modern integrated service company. The construction of corporate culture is the inevitable requirement to realize the shift of the company's center of gravity. The Shaanxi High Speed Group must construct the enterprise culture which accords with its own development reality and has the characteristic of the highway in the traffic trade, can make the enterprise's development obtain the source motive force, can make the enterprise be in the invincible position for a long time. The research of this subject is to construct the cultural construction plan with the characteristics of Shaanxi High Speed Group by analyzing the strategies of the cultural construction of Shaanxi High Speed Group, using the methods of questionnaire, interview and scale evaluation. Thus, some enlightening views will have the dual significance of theory and practice. This paper takes the enterprise culture construction project of Shaanxi High Speed Group as the research object. Firstly, it generalizes the background of the enterprise culture construction research and the realistic background of the industry development. This paper introduces the theory of enterprise culture construction into the subject of expressway enterprise culture construction. Then, the related theories of corporate culture are reviewed, which provides a theoretical basis for the cultural construction of Shaanxi High Speed Group. Then, using quantitative and qualitative methods to evaluate the current situation of cultural construction in Shaanxi High Speed Group, to find out the existing problems in the cultural construction of the company, and analyze the causes of these problems. On this basis, from the four levels of spiritual culture, institutional culture, behavior culture and material culture, the paper systematically designs the enterprise culture construction plan of Shaanxi High Speed Group, and puts forward the steps and methods of the implementation of the enterprise culture construction program. And safeguards in place. Through the research, this paper thinks that the enterprise culture construction and the enterprise strategy complement each other, it needs the participation of all the members of the enterprise, its construction must be carried out according to the cultural structure in the enterprise culture theory, the spirit culture, the system culture, the behavior culture, the spirit culture, the system culture, the behavior culture, Material culture, each level of complementary indispensable. In order to carry out the construction of enterprise culture, we must do a good job in the short, medium and long term planning, and set up the corresponding guarantee mechanism to ensure the smooth development of enterprise culture. The research of this topic is through analyzing the way strategy of the enterprise culture construction of Shaanxi high speed group, constructing the cultural construction plan with the characteristic of Shaanxi high speed group, providing the reference for the theory application research of the culture construction of the Chinese highway enterprise.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;F542.6

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