重庆轨道交通地下站点商业业态适应性影响因素的实证研究
发布时间：2018-11-26 19:27
【摘要】：重庆轨道交通线网建设处于高速发展阶段,但是对于轨道地下站点商业开发缺乏系统的理论与技术支撑,导致轨道交通大客流的资源没能得到充分利用。本文选取轨道交通地下站点商业业态为切入点,探索重庆轨道地下站点商业业态适应性影响因素,为轨道地下站点商业开发决策者提供具有说服力的基础性资料。为厘清轨道交通地下站点商业业态适应性影响因素,论文从以下四方面展开研究:首先,以我国轨道商业开发现状为研究背景,对轨道地下站点商业的概念、站点商业开发的必备要素、轨道商业相比于传统的地产商业项目的局限以及轨道站点常见的五种业态特征进行详细阐述。同时对论文研究所涉及的区位理论、差异化理论以及消费者行为理论进行梳理研究,为商业业态适应性影响因素理论分析奠定理论基础。其次,基于文献研究法对商业业态相关文献进行梳理,识别出轨道商业业态适应性影响因素;并从区域环境、交通可达性、消费者特征、企业资源四个方面对轨道地下站点商业业态适应性的因素进行理论分析,相应提出轨道地下站点商业业态适应性影响因素理论模型与假设。再次,为验证论文提出的商业业态适应性影响因素理论模型,通过调研重庆轨道交通地下站点及其连通区域商业业态配置和商业运营现状,收集业态适应性影响因素数据进行实证研究。对采集的业态适应性评价指标数据,运用因子分析法中主成分分析法对因子进行降维,提取主要因子对各个站点已有业态的适应性进行综合评价。依据理论模型建立轨道交通商业业态适应性影响因素的结构方程模型,对适应性影响因素模型参数进行估计,检验模型的整体拟合度。分析五种业态的标准化因果路径结构系数图中各影响因子对适应性的影响程度,对每种业态影响因子得分排序,得到影响不同业态适应性的主要因素。最后,作为一种尝试,本文基于物理学中熵的概念,以信息熵函数定量分析不同站点商业业态均衡度,同时依据模型各业态影响因素排序结果,针对性的对重庆轨道交通地下站点商业业态配置提出建设性的意见。本文以城市轨道交通地下站点商业开发及空间使用为出发点,把商业业态规划机理应用到具有特殊背景的轨道交通地下站点商业开发中。将轨道商业业态配置从定性研究提升到依据相应理论与方法作为技术支撑的定量研究,为轨道交通地下站点商业业态决策者提供具有说服力的基础性资料。
[Abstract]:The construction of Chongqing rail transit network is at a high speed, but the commercial development of underground rail station lacks of systematic theoretical and technical support, resulting in the mass transit resources have not been fully utilized. In this paper, we select the commercial form of the underground railway station as the starting point, explore the factors affecting the adaptability of the commercial form of the underground railway station in Chongqing, and provide convincing basic data for the decision makers of the commercial development of the underground railway station. In order to clarify the influencing factors of commercial adaptability of underground railway stations, this paper studies the following four aspects: firstly, taking the current situation of railway commercial development in China as the research background, the concept of underground railway station commerce is introduced. The essential elements of site commercial development, the limitations of rail commerce compared with traditional real estate commercial projects, and the common characteristics of five kinds of business forms of rail sites are described in detail. At the same time, the location theory, the differentiation theory and the consumer behavior theory involved in the thesis are combed and studied, which lays a theoretical foundation for the theoretical analysis of the factors affecting the adaptability of the commercial form. Secondly, based on the literature research method, the paper combs the relevant documents of the commercial form, and identifies the influencing factors of the adaptability of the track commercial form. And from the regional environment, transportation accessibility, consumer characteristics, enterprise resources four aspects of the underground rail station commercial adaptability factors theoretical analysis, The theoretical model and hypothesis of influencing factors of commercial adaptability of underground railway stations are put forward. Thirdly, in order to verify the theoretical model of the commercial adaptability influencing factors proposed by the paper, through the investigation of Chongqing underground rail transit station and its connected area commercial configuration and business operation status quo. Collect the data of the influencing factors of the adaptability of the industrial form to carry on the empirical research. On the basis of the collected index data of the adaptability evaluation of the trade form, the principal component analysis method is used to reduce the dimension of the factors, and the main factors are extracted to evaluate the adaptability of the existing trades of each site. Based on the theoretical model, the structural equation model of the factors affecting the adaptability of the commercial conditions of rail transit is established. The parameters of the model are estimated and the overall fitting degree of the model is tested. The influence degree of each factor on adaptability in the graph of standardized causality path structure coefficient of five kinds of trade forms is analyzed, and the main factors influencing the adaptability of different trade state are obtained by ranking the influencing factors of each kind of trade state. Finally, as an attempt, based on the concept of entropy in physics, this paper uses information entropy function to quantitatively analyze the business equilibrium degree of different sites, and at the same time, according to the ranking results of the influencing factors of each business state in the model. Put forward constructive suggestions on the commercial configuration of underground railway station in Chongqing. Based on the commercial development and space use of underground stations of urban rail transit, this paper applies the mechanism of commercial pattern planning to the commercial development of underground stations of urban rail transit with special background. From qualitative research to quantitative research based on the corresponding theory and method, the paper provides convincing and basic data for the decision makers of underground railway stations.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F572.88
[Abstract]:The construction of Chongqing rail transit network is at a high speed, but the commercial development of underground rail station lacks of systematic theoretical and technical support, resulting in the mass transit resources have not been fully utilized. In this paper, we select the commercial form of the underground railway station as the starting point, explore the factors affecting the adaptability of the commercial form of the underground railway station in Chongqing, and provide convincing basic data for the decision makers of the commercial development of the underground railway station. In order to clarify the influencing factors of commercial adaptability of underground railway stations, this paper studies the following four aspects: firstly, taking the current situation of railway commercial development in China as the research background, the concept of underground railway station commerce is introduced. The essential elements of site commercial development, the limitations of rail commerce compared with traditional real estate commercial projects, and the common characteristics of five kinds of business forms of rail sites are described in detail. At the same time, the location theory, the differentiation theory and the consumer behavior theory involved in the thesis are combed and studied, which lays a theoretical foundation for the theoretical analysis of the factors affecting the adaptability of the commercial form. Secondly, based on the literature research method, the paper combs the relevant documents of the commercial form, and identifies the influencing factors of the adaptability of the track commercial form. And from the regional environment, transportation accessibility, consumer characteristics, enterprise resources four aspects of the underground rail station commercial adaptability factors theoretical analysis, The theoretical model and hypothesis of influencing factors of commercial adaptability of underground railway stations are put forward. Thirdly, in order to verify the theoretical model of the commercial adaptability influencing factors proposed by the paper, through the investigation of Chongqing underground rail transit station and its connected area commercial configuration and business operation status quo. Collect the data of the influencing factors of the adaptability of the industrial form to carry on the empirical research. On the basis of the collected index data of the adaptability evaluation of the trade form, the principal component analysis method is used to reduce the dimension of the factors, and the main factors are extracted to evaluate the adaptability of the existing trades of each site. Based on the theoretical model, the structural equation model of the factors affecting the adaptability of the commercial conditions of rail transit is established. The parameters of the model are estimated and the overall fitting degree of the model is tested. The influence degree of each factor on adaptability in the graph of standardized causality path structure coefficient of five kinds of trade forms is analyzed, and the main factors influencing the adaptability of different trade state are obtained by ranking the influencing factors of each kind of trade state. Finally, as an attempt, based on the concept of entropy in physics, this paper uses information entropy function to quantitatively analyze the business equilibrium degree of different sites, and at the same time, according to the ranking results of the influencing factors of each business state in the model. Put forward constructive suggestions on the commercial configuration of underground railway station in Chongqing. Based on the commercial development and space use of underground stations of urban rail transit, this paper applies the mechanism of commercial pattern planning to the commercial development of underground stations of urban rail transit with special background. From qualitative research to quantitative research based on the corresponding theory and method, the paper provides convincing and basic data for the decision makers of underground railway stations.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F572.88
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