中铁隧道集团四处有限公司的竞争战略选择与实施
发布时间：2018-12-09 15:13
【摘要】：在建筑行业面临前所未有的机遇与挑战背景下,中铁隧道集团四处有限公司正处于追赶型跨越式发展的关键时期,如何选择合适的竞争战略、并有效实施是公司未来取得竞争优势,最终获得成功的关键所在。 根据中铁隧道集团四处有限公司所处的内、外部环境情况,构建公司的外部因素评价矩阵(EFE)和内部因素评价矩阵(IFE)。结果表明：中铁隧道集团四处有限公司的外部因素评价矩阵的总加权分数略大于平均值,表明公司在利用外部机会和回避外部威胁方面略好于同行业企业的平均水平,但优势不明显；内部因素评价矩阵的总加权分数也大于平均值,表明公司内部优势好于同行业企业的平均水平,而且优势比较明显。 根据中铁隧道集团四处有限公司的内、外部环境分析结果,运用SWOT巨阵找出公司的各种可能的备选方案,运用SWOT四半维平面坐标模型确定公司的最佳战略方案组合是SO战略组合,运用QSPM分析法对SO战略组合进行评价。结果表明：公司的最优竞争战略是集中差异化战略。 根据中铁隧道集团四处有限公司的竞争战略选择结果,运用竞争战略管理理论,从资源优化建设计划、自主创新与科研开发计划、风险管理与内控体系建设计划、企业文化建设计划四个方面制定了公司详尽的竞争战略实施方案、公司竞争战略实施方案的评估体系和实施保障机制,以充分保证战略方案的有效执行。
[Abstract]:Against the background of unprecedented opportunities and challenges faced by the construction industry, China Railway Tunnel Group Co., Ltd. is in a crucial period of catch-up leap-forward development. How to choose a suitable competitive strategy, And effective implementation is the key to the company's future competitive advantage and ultimate success. According to the internal and external environment of China Railway Tunnel Group Ltd, the external factor evaluation matrix (EFE) and the internal factor evaluation matrix (IFE).) are constructed. The results show that the total weighted score of the external factor evaluation matrix is slightly higher than the average, which indicates that the company is slightly better than the average level of the same industry enterprises in taking advantage of external opportunities and avoiding external threats. But the advantage is not obvious; The total weighted score of the internal factor evaluation matrix is also larger than the average, which indicates that the internal advantage of the company is better than the average level of the same industry enterprise, and the advantage is obvious. According to the results of the internal and external environment analysis of China Railway Tunnel Group Co., Ltd., using the SWOT giant array to find out the company's various possible options, The best strategic combination of SO is determined by using SWOT four-and-a-half dimensional plane coordinate model. QSPM analysis method is used to evaluate the strategic combination of SO. The results show that the optimal competitive strategy of the company is centralized differentiation strategy. According to the result of the competition strategy selection of China Railway Tunnel Group Co., Ltd., using the theory of competitive strategy management, from the resource optimization construction plan, the independent innovation and scientific research development plan, the risk management and the internal control system construction plan, In order to ensure the effective implementation of the strategic plan, four aspects of the corporate culture construction plan have been formulated, including the detailed competition strategy implementation plan, the evaluation system and the implementation guarantee mechanism of the company competition strategy implementation plan.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532;F426.92
本文编号：2369596
[Abstract]:Against the background of unprecedented opportunities and challenges faced by the construction industry, China Railway Tunnel Group Co., Ltd. is in a crucial period of catch-up leap-forward development. How to choose a suitable competitive strategy, And effective implementation is the key to the company's future competitive advantage and ultimate success. According to the internal and external environment of China Railway Tunnel Group Ltd, the external factor evaluation matrix (EFE) and the internal factor evaluation matrix (IFE).) are constructed. The results show that the total weighted score of the external factor evaluation matrix is slightly higher than the average, which indicates that the company is slightly better than the average level of the same industry enterprises in taking advantage of external opportunities and avoiding external threats. But the advantage is not obvious; The total weighted score of the internal factor evaluation matrix is also larger than the average, which indicates that the internal advantage of the company is better than the average level of the same industry enterprise, and the advantage is obvious. According to the results of the internal and external environment analysis of China Railway Tunnel Group Co., Ltd., using the SWOT giant array to find out the company's various possible options, The best strategic combination of SO is determined by using SWOT four-and-a-half dimensional plane coordinate model. QSPM analysis method is used to evaluate the strategic combination of SO. The results show that the optimal competitive strategy of the company is centralized differentiation strategy. According to the result of the competition strategy selection of China Railway Tunnel Group Co., Ltd., using the theory of competitive strategy management, from the resource optimization construction plan, the independent innovation and scientific research development plan, the risk management and the internal control system construction plan, In order to ensure the effective implementation of the strategic plan, four aspects of the corporate culture construction plan have been formulated, including the detailed competition strategy implementation plan, the evaluation system and the implementation guarantee mechanism of the company competition strategy implementation plan.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F532;F426.92
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