基于商业生态系统理论的网约车企业发展研究

发布时间：2018-12-09 18:02

【摘要】：随着移动互联网技术的发展,网约车软件应运而生,网约车企业顺着“互联网+”的政策潮流将网约车行业推入高速发展期。目前,我国的网约车行业发展已经取得了一定的成果,不仅带动了交通客运服务的发展,而且促进了与传统出租车行业的新老业态融合,并为发展共享经济做出了巨大的贡献。但在网约车行业快速发展的背后,产生了诸多问题,严重地制约了网约车行业的健康发展。由于网约车行业是近几年才发展起来的,目前我国对于网约车行业的研究较少,主要集中在研究网约车企业的发展现状及营销对策、法律问题、价格补贴等几个方面,尚缺乏系统性的战略研究。商业生态系统就是指导企业适应复杂的动态环境并解决企业发展战略问题的理论。本文正是基于这样的背景,通过对网约车行业背景、发展现状以及存在问题进行分析,认为网约车企业处于复杂多变的系统环境中,所以应用商业生态系统理论来指导网约车企业的发展。本文首先整理和总结了关于商业生态系统理论的相关研究成果,选取网约车企业为研究对象,分析其行业发展现状以及发展中存在的问题,认为网约车企业处于一个复杂多变的系统环境中,以商业生态系统理论来指导网约车企业发展更加符合网约车企业的特点。其次,构建了网约车企业商业生态系统模型,并描述了系统的运行机理,将系统划分为三部分,分别为核心系统、支持系统和环境系统,为分析网约车企业发展的影响因素提供思路。然后,本文构建了网约车企业发展影响因素的评价指标体系,并设计了调查问卷,通过样本数据运用统计学软件对网约车商业生态系统的影响机制进行研究分析,得到结果显示网约车商业生态系统的建立对网约车企业的发展产生影响,以此得出影响网约车企业发展的关键影响因素,包括消费者需求偏好、相关法律法规、投资者投入、系统价值共享等因素都对网约车企业的发展有着重要影响。最后,本文根据关键影响因素以及网约车行业发展特点,针对网约车发展过程中存在的问题,为网约车企业未来的发展提出合理化的建议。
[Abstract]:With the development of mobile Internet technology, the ride-hailing software emerges as the times require, and the ride-hailing enterprises follow the policy trend of "the Internet" to push the ride-hailing industry into a period of high-speed development. At present, the development of China's ride-hailing industry has made some achievements, not only driving the development of passenger transport services, but also promoting the integration with the traditional taxi industry, and has made a great contribution to the development of shared economy. However, behind the rapid development of the car-sharing industry, there are many problems, which seriously restrict the healthy development of the car-sharing industry. Due to the recent development of the network car-hailing industry, there is little research on the net-ride-hailing industry in our country at present, mainly focusing on the current situation of the development and marketing countermeasures, legal problems, price subsidies and other aspects of the net-ride-hailing enterprises. There is a lack of systematic strategic research. Business ecosystem is the theory of guiding enterprises to adapt to complex dynamic environment and solve the problem of enterprise development strategy. This paper is based on this background, through the analysis of the background, development status and existing problems of the net-chartering industry, it is considered that the net-chartered enterprises are in a complex and changeable system environment. Therefore, the application of business ecosystem theory to guide the development of ride-hailing enterprises. Firstly, this paper summarizes the related research results about the commercial ecosystem theory, selects the net-chartered enterprises as the research object, analyzes the current situation of the industry development and the existing problems in the development. It is considered that the net-ride-hailing enterprise is in a complex and changeable system environment, and it is more suitable to the characteristics of the net-ride-hailing enterprise to guide the development of the net-ride-hailing enterprise by the commercial ecosystem theory. Secondly, the commercial ecosystem model of car-hailing enterprises is constructed, and the operating mechanism of the system is described. The system is divided into three parts: core system, supporting system and environmental system. In order to analyze the influence factors of the development of ride-hailing enterprises. Then, this paper constructs the evaluation index system of the influencing factors of the development of the net-ride-hailing enterprises, and designs the questionnaire, through the sample data use the statistical software to carry on the research and the analysis to the influence mechanism of the commercial ecosystem of the network-ride-hailing enterprises. The results show that the establishment of the commercial ecosystem has an impact on the development of net-ride-hailing enterprises, and the key factors that affect the development of net-ride-hailing enterprises, including consumer demand preference, relevant laws and regulations, and investor input, are obtained. System value sharing and other factors have an important impact on the development of ride-hailing enterprises. Finally, according to the key influencing factors and the characteristics of the development of the net-chartered car industry, aiming at the problems existing in the process of the development of the net-chartered car, this paper puts forward some reasonable suggestions for the future development of the net-chartered enterprises.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F572

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