天津港滚装码头有限公司业务拓展策略研究
发布时间：2019-01-23 18:10
【摘要】：滚装码头作为滚装运输业的一个重要节点,在整个汽车物流中发挥着极其重要的作用。随着我国汽车生产和销售规模的日益扩大,现代滚装码头的定位逐步趋向于汽车综合物流服务中心,也就是说它不再是传统意义上的滚装码头,其服务内容趋向于垂体化,趋向于顾客,一些新兴的滚装业务也随之诞生。 本文通过对天津港滚装码头有限公司经营环境和天津港滚装码头有限公司经营状况及面临的问题进行详细描述,利用STOW模型对天津港滚装码头有限公司进行综合分析,通过对国内、外知名滚装码头业务拓展状况的分析和比较,汲取国、内外知名滚装码头的先进经验,结合天津港滚装码头有限公司的自身特点,提出了天津港滚装码头有限公司拓展新兴业务战略设想,即把天津港滚装码头有限公司从纯粹的运输中心经配送中心逐步发展成为集汽车仓储、运输、货运代理、PDI检查、VPC等物流功能的综合物流服务中心。提出了天津港滚装码头有限公司业务拓展方案和实施策略,并对方案的成本预算、收入预测、风险评估等方面进行了分析。经过以上研究得出天津港滚装码头有限公司业务拓展策略不仅能使公司的利润得到增长,而且更具有市场竞争力。
[Abstract]:As an important node of ro / ro transportation, ro-ro wharf plays an extremely important role in the whole automobile logistics. With the increasing scale of automobile production and sales in China, the orientation of modern ro / ro wharf tends to be the automobile integrated logistics service center, that is to say, it is no longer the traditional ro / ro wharf, and its service content tends to be pituitary. Tend to customers, some of the emerging ro-ro business also came into being. This paper describes in detail the operating environment of Tianjin Port Ro / ro Wharf Co., Ltd. And the operating conditions and problems faced by Tianjin Port Ro / ro Wharf Co., Ltd., and makes a comprehensive analysis of Tianjin Port Ro / ro Wharf Co., Ltd by using STOW model. Through the analysis and comparison of the domestic and foreign well-known ro / ro wharf business development situation, draw the advanced experience of the country, the domestic and foreign well-known ro / ro wharf, combine the Tianjin Port Ro / ro Wharf Co., Ltd.'s own characteristics, This paper puts forward the strategic idea of expanding the new business of Tianjin Port Ro / ro Wharf Co., Ltd., that is, gradually developing Tianjin Port Ro / ro Wharf Company from a pure transportation center through a distribution center to a collection of automobile warehousing, transportation, freight forwarder and PDI inspection. Integrated logistics service center with VPC and other logistics functions. This paper puts forward the business expansion plan and implementation strategy of Tianjin Port Ro-ro Wharf Co., Ltd., and analyzes the cost budget, income forecast and risk assessment of the plan. Through the above research, it is concluded that the business expansion strategy of Tianjin Port Ro-ro Wharf Co., Ltd. can not only increase the profit of the company, but also have market competitiveness.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6
[Abstract]:As an important node of ro / ro transportation, ro-ro wharf plays an extremely important role in the whole automobile logistics. With the increasing scale of automobile production and sales in China, the orientation of modern ro / ro wharf tends to be the automobile integrated logistics service center, that is to say, it is no longer the traditional ro / ro wharf, and its service content tends to be pituitary. Tend to customers, some of the emerging ro-ro business also came into being. This paper describes in detail the operating environment of Tianjin Port Ro / ro Wharf Co., Ltd. And the operating conditions and problems faced by Tianjin Port Ro / ro Wharf Co., Ltd., and makes a comprehensive analysis of Tianjin Port Ro / ro Wharf Co., Ltd by using STOW model. Through the analysis and comparison of the domestic and foreign well-known ro / ro wharf business development situation, draw the advanced experience of the country, the domestic and foreign well-known ro / ro wharf, combine the Tianjin Port Ro / ro Wharf Co., Ltd.'s own characteristics, This paper puts forward the strategic idea of expanding the new business of Tianjin Port Ro / ro Wharf Co., Ltd., that is, gradually developing Tianjin Port Ro / ro Wharf Company from a pure transportation center through a distribution center to a collection of automobile warehousing, transportation, freight forwarder and PDI inspection. Integrated logistics service center with VPC and other logistics functions. This paper puts forward the business expansion plan and implementation strategy of Tianjin Port Ro-ro Wharf Co., Ltd., and analyzes the cost budget, income forecast and risk assessment of the plan. Through the above research, it is concluded that the business expansion strategy of Tianjin Port Ro-ro Wharf Co., Ltd. can not only increase the profit of the company, but also have market competitiveness.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.6
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