金沙滩旅游资源价值评估

发布时间：2018-01-03 17:31

本文关键词：金沙滩旅游资源价值评估　出处：《青岛理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着旅游业的蓬勃发展和社会主义市场经济体制的建立,人们觉得仅仅对旅游资源进行定性的评价已经不符合时代的要求,所以希望能够量化旅游资源的价值。实际上因为我们国家开始着手评估旅游资源的时间并不长,尽管已经取得了一定的成绩,但还是缺乏实践上的检验。本文以青岛市凤凰岛金沙滩为例,运用旅行费用法评估金沙滩旅游资源的使用价值,条件价值法评估其非使用价值,并通过层次分析法对使用价值和非使用价值赋予一定的权重,进而对金沙滩旅游资源价值构成和总量进行了测算。评估结果显示,金沙滩旅游消费支出为258134.99万元,消费者总剩余为87444.10万元,金沙滩年度总支付意愿达到148142.89万元,使用价值为34.56亿元,非使用价值为14.81亿元,乘以相应权重,得出总价值为70.11亿元,其价值总量相当可观。本文的研究工作主要有：其一,通过查阅国内外相关文献,对旅行费用法、效益转移法、条件价值法、费用支出法和享乐定价法等评估方法进行梳理和总结。其二,运用调查研究法,深入分析了金沙滩风景区的客源市场结构。其三,在对金沙滩旅游资源价值进行适当分类的基础上,运用旅行费用法评估金沙滩旅游资源的使用价值,条件价值法评估其非使用价值,并运用层次分析法构建了一个金沙滩旅游资源游憩价值评估模型,最终计算得出金沙滩旅游资源的价值。最后,在总结全文的基础上,提出了完善金沙滩旅游资源管理工作的建议,这些建议主要包括：对金沙滩宣传的途径应多样化；开展多种形式的旅游活动,最大程度地发挥其资源的非使用价值；开发利用中遵循“保护至上,开发其次”的理念；深度开发金沙滩的旅游资源,形成区域旅游链；加强服务设施建设,打造商旅休闲区。
[Abstract]:With the vigorous development of tourism and the establishment of socialist market economic system, people feel that only the qualitative evaluation of tourism resources has not been in line with the requirements of the times. So I hope to be able to quantify the value of tourism resources. In fact, because our country began to assess tourism resources for a short time, although has made some achievements. However, there is still a lack of practical test. This paper takes the Golden Beach of Phoenix Island in Qingdao as an example, using travel cost method to evaluate the use value of golden beach tourism resources and conditional value method to evaluate its non-use value. And through the analytic hierarchy process to give certain weight to the use value and the non-use value, and then to the golden beach tourism resources value composition and the total amount has carried on the calculation, the appraisal result indicated. Golden Beach tourism consumption expenditure is two billion five hundred and eighty-one million three hundred and forty-nine thousand and nine hundred yuan, total consumer surplus is eight hundred and seventy-four million four hundred and forty-one thousand yuan, total annual payment willingness to reach one billion four hundred and eighty-one million four hundred and twenty-eight thousand and nine hundred yuan. The use value is three billion four hundred and fifty-six million yuan, the non-use value is one billion four hundred and eighty-one million yuan, multiplied by the corresponding weight, the total value is seven billion eleven million yuan, and the total value is considerable. First, through consulting the relevant literature at home and abroad, the travel cost method, the benefit transfer method, the conditional value method, the expense expenditure method and the hedonic pricing method and so on evaluation methods are combed and summarized. Secondly, using the method of investigation and research, the paper deeply analyzes the structure of tourist market of Golden Beach Scenic spot. Thirdly, on the basis of proper classification of golden beach tourism resource value, using travel cost method to evaluate the use value of golden beach tourism resources, conditional value method to evaluate its non-use value. An evaluation model of recreational value of golden beach tourism resources is constructed by using the analytic hierarchy process (AHP), and the value of golden beach tourism resources is finally calculated. Finally, on the basis of summing up the full text, the paper puts forward some suggestions to improve the management of golden beach tourism resources. These suggestions mainly include: diversification of the ways to propagate the golden beach; Carrying out various forms of tourism activities to maximize the non-use value of their resources; The concept of "protection first, development second" should be followed in development and utilization. Develop the tourist resources of Golden Beach in depth and form the regional tourism chain; Strengthen the construction of service facilities to create business and leisure areas.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;F233

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