GQ管理咨询公司商业计划分析

发布时间：2018-01-06 16:28

本文关键词：GQ管理咨询公司商业计划分析　出处：《电子科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：2013年5月,哈佛商学院组织了一场名为“专业机构面临的颠覆威胁”的圆桌会议,以“颠覆式创新”理论创始人克莱顿·克里斯坦森等人为代表的与会者认为:“颠覆性创新已经席卷了从钢铁到出版的众多行业,现在同一种力量正在重塑整个咨询业,颠覆仅是时间问题。”管理咨询行业从以麦肯锡为代表的鼻祖企业开始至今已经发展100多年,从爆发性增长到信息化征途,再到如今管理咨询业白热化和无序化的竞争。本人专注于电力管理咨询领域,清楚的认识到为类似电力这样的大型国有企业提供管理咨询服务存在的机遇和问题,力图创办一家管理咨询公司,寻求更好的方法或者模式来帮助企业解决问题,更好的服务企业客户,因而想结合商学院所学的知识,通过做个商业计划书来梳理创业思路。GQ管理咨询公司主要是为电力企业提供管理咨询服务。本商业计划书首先通过PEST、五力等理论工具对管理咨询行业内外部环境分析,明确创业环境存在的优势和问题,再通过问卷调查分析和客户分析剖析市场的现状,发现市场存在的机遇和亟待解决的问题;运用SWOT、迈克尔波特竞争战略等理论工具结合STP营销战略确定企业的战略;并运用4P理论从产品、定价、渠道、促销等方面进行详细的设计营销组合策略;分析目前管理咨询行业的组织架构结合自身的特质设计组织架构和人力资源管理体系;并对管理咨询行业最重要的项目管理制度和知识管理制度进行设计,最后用对财务进行预测分析,并提出可能存在的风险点及对策。本商业计划书在客观、科学的基础上,结合创业团队的实际情况,按照商业计划书的要求撰写,为创业梳理清晰的思路。一方面作为公司创立的理论指导,为公司的成立提供战略蓝图,另外一方面就是为创立诸如服务银行、电信等其他类似的国有企业的管理咨询公司提供理论的参考和实践的指导。
[Abstract]:In May 2013, Harvard Business school organized a "professional institutions are facing the threat of subversion" Roundtable "disruptive innovation theory founder Clayton Christensen and other representatives of the participants said:" disruptive innovation has swept many industries from steel to publishing, now with a force is reshaping the consulting industry subversion, is only a matter of time. "The management consulting industry has developed for 100 years from the originator to McKinsey as the representative of the enterprise, from the explosive growth of information to the journey, and then to today the management consulting industry intensified and disorderly competition. I focus on the power management consulting field, realize to provide management consulting services large state-owned enterprises such as power opportunities and problems, trying to set up a management consulting firm, seeking a better way or die To help enterprises solve the problem, better services to corporate customers, and to combine business school knowledge, by doing a business plan to sort out the business idea of.GQ management consulting company is to provide management consulting services for power enterprises. This business plan first by PEST, five forces analysis theory tools of management consulting industry the internal and external environment, business environment has clear advantages and problems, and then analyzes the market situation through questionnaire analysis and customer analysis, found the existence of market opportunities and problems to be solved; using SWOT, step theory tool Colbert competition strategy with STP marketing strategy to determine the enterprise strategy; and the use of 4P theory from the product pricing. Design, channel, marketing strategy with the promotion and other aspects; the analysis of the current management consulting organization with characteristics of their organization design The structure and the human resources management system; design and the most important of the management consulting industry project management system and knowledge management system, finally analyze the financial risk, and puts forward some countermeasures and possible. This business plan in the objective, scientific basis, combined with the actual situation of the entrepreneurial team, according to the writing the requirements of the business plan, for entrepreneurs to comb clear ideas. On the one hand the company was founded as theoretical guidance, provide strategic blueprint for the establishment of the company, on the other hand is for the creation of services such as banking, telecommunications and other similar state-owned enterprise management consulting company to provide the reference of the theory and practice of guidance.

【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F274;F406.7

【共引文献】