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邵东怡卉园生态农庄开发研究

发布时间:2017-12-27 10:34

  本文关键词:邵东怡卉园生态农庄开发研究 出处:《中南林业科技大学》2015年硕士论文 论文类型:学位论文


  更多相关文章: 生态农庄 开发研究 SWTO分析


【摘要】:在“绿色”和“生态”概念日渐普及的今天,农业和旅游业产业不断提升,走生态农业发展的道路已成为“绿色经济”大背景下的一种自然选择。生态农庄作为生态农业系统的市场主体,越来越受到人们的关注。开发和发展生态农庄,对于解决农村农业农民问题,建设社会主义新农村,加快农业产业化进程,实现农民收入的较快增长具有十分重要的意义。本文以邵东县怡卉园生态农庄为研究对象,综述了国内外生态农庄的发展现状及研究,围绕生态农庄的概念对生态农庄的特点、类型及发展模式进行了界定。通过就当地旅游资源和生态环境等的实地调查和文献整理,获取了相关的基础资料。根据调查结果,运用SWOT因素分析和定量分析方法,对该区域进行了优势、劣势、机会和威胁因素分析,并且对内外部因素矩阵分析。分析结果得出怡卉园生态农庄的内部优势大于内部劣势,外部机遇大于外部威胁的评论,应该采取因此应采取依靠内部优势利用外部机遇的发展型战略。根据开发的指导思想及原则思路制定出了具体的开发方案,介绍了农庄的总体布局、功能分区以及分区主要项目设计。最后根据SWOT分析结果提出了生态农庄发展的对策建议:抓住生态休闲旅游机遇,注重宣传策划,拓宽旅游市场;利用政策支持,提高旅游服务质量;因地制宜,大力发展怡卉园生态农庄特色产品。
[Abstract]:Today, with the popularization of "green" and "ecological" concept, the development of agriculture and tourism industry continues to improve. Taking the road of eco agriculture development has become a natural choice under the background of "green economy". Ecological farm, as the main body of the ecological agricultural system, has attracted more and more people's attention. The development and development of the ecological farm is of great significance for solving the problems of rural agriculture and farmers, building a new socialist countryside, speeding up the process of agricultural industrialization and realizing the rapid growth of farmers' income. This paper takes Shaodong Huihui garden ecological farm as the research object, summarizes the development status and research of the Eco Farm at home and abroad, and defines the characteristics, types and development mode of the Eco Farm Based on the concept of Eco Farm. The relevant basic information was obtained through field investigation and literature review on local tourism resources and ecological environment. According to the survey results, we use SWOT factor analysis and quantitative analysis method to analyze the strengths, weaknesses, opportunities and threats of the region, and analyze the internal and external factors matrix. The results show that the internal advantages of Yi Huiyuan Eco Farm are greater than the internal disadvantages, and the external opportunities outweigh the external threats. Therefore, we should take the development strategy based on internal advantages and external opportunities. According to the guidelines and principles of development, the specific development plan has been worked out, and the overall layout, functional zoning and design of the main projects of the farm have been introduced. According to the results of SWOT analysis and puts forward some countermeasures and suggestions of ecological farm ecological leisure tourism development: seize the opportunity, pay attention to the publicity, expand the tourist market; the use of policy support, improve the quality of tourism services; according to local conditions, vigorously develop the Yi Hui Garden Village specialty products.
【学位授予单位】:中南林业科技大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:F592;F323.22

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