福州市大学生自助游发展研究

发布时间：2017-12-27 15:41

本文关键词：福州市大学生自助游发展研究　出处：《福建师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：目前,在大学生群体中,有一种旅游方式正在越来越受大学生欢迎,那就是自助游。大学生群体对于自助游有着特殊的偏好,他们受教育程度较高、年轻具有活力、不喜欢被约束。自助游不但可以让他们自由安排行程,并且可以满足他们喜好体验和自我挑战的心理。大学生缺乏资金,却有着充足的时间,所以这使得他们对于报团之类的旅行方式退避三舍。本文综合研究了大学生自助游的相关文献,在总结相关文献的基础上提出本文福州市大学生白助游这一研究角度。本文一共分为五章。第一章是绪论,主要是包括研究背景、研究意义、研究方法、研究创新点等：第二章自助游相关文献综述及理论基础。自助游相关文献综述主要包括国内外有关自助游、大学生自助游的相关研究文献总结,理论基础主要包括本文研究需要涉及的支持理论；第三章是福州市大学生自助游特征分析,这部分通过问卷调查的方式收集资料,并对福州市大学生自助游的各个方面进行统计分析,并在最后一节中总结出福州市大学生自助游发展中存在的问题；第四章是对策研究,从支持体系和旅游企业的不同角度探讨福州市大学生自助游市场的发展对策,试图通过从企业的角度给出更多合理的对策研究；第五章是研究结论、研究不足与展望。本文希望旅游企业在进行大学生自助游市场开发的过程中,考虑业务转型,以信息提供为主导业务,以票务预订为辅助业务,以社交网站为基础进行营销。论文最后提出自助游发展的趋势与展望,这也是笔者今后努力研究的方向。
[Abstract]:At present, among college students, one kind of tourism is becoming more and more popular with college students, which is self-help tour. College students have a special preference for self-help travel. They are highly educated, young and energetic, and they do not like to be constrained. The self-help tour not only allows them to arrange their trips freely, but also satisfies the psychology of their experience and self challenge. College students are lack of funds, but there are plenty of time, so that they avoid for newspaper group like travel. This paper makes a comprehensive study of the relevant literature of College Students' self-help travel. On the basis of the relevant literature, this paper puts forward the research angle of the white help tour of Fuzhou university students. This article is divided into five chapters. The first chapter is the introduction, mainly including the research background, research significance, research methods, research innovation and so on: the second chapter is related literature review and theoretical basis of self help travel. Travel related literature review mainly includes the related literature at home and abroad, students travel tours of the summary, the main theoretical basis of this study need to include support of theory; the third chapter is the analysis of travel characteristics of college students in Fuzhou City, this part of the collection of data through the questionnaire survey of Fuzhou City and various tours of the college students carries on the statistical analysis, and summed up the college students in Fuzhou city tour development problems in the last section; the fourth chapter is the countermeasure research, explore the development strategies of Fuzhou city college students travel market from different angles and support system of tourism enterprises, tries to give countermeasures from the angle of the enterprise more reasonable; fifth the chapter is the conclusion of the study, research and prospect. This paper hopes that tourism enterprises should consider business transformation in the process of self-help tourism market development, take information providing as the leading business, ticketing reservation as auxiliary business and social networking sites as the basis for marketing. Finally, the paper puts forward the trend and Prospect of the development of self-help tourism, which is the direction for the author to study hard in the future.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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