武汉市国内旅游客源市场研究

发布时间：2017-12-30 21:35

本文关键词：武汉市国内旅游客源市场研究　出处：《华中师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：旅游客源市场是旅游业发展的关键因素,在当今激烈的旅游市场竞争中,旅游业发展成功与否主要取决于客源市场的可靠度。因此,对旅游客源市场的研究是旅游目的地进行旅游开发并保证一定质量和数量的旅游客源的基础。本文以武汉市国内旅游客源市场为研究对象,在问卷调查和数据资料收集的基础上,运用定性、定量分析方法和旅游地理学理论,旅游市场学理论、旅游者行为学理论、旅游区域合作理论对武汉国内旅游客源市场进行分析。首先,结合问卷调查,运用SPSS和EXCEL等软件及年季变动指数、市场集中度、地理集中指数、客源吸引半径、空间使用曲线、游客分布的均匀度和集中度等指标分析武汉国内旅游客源市场时间特征和空间特征。其次,对国内游客的人口学特征、决策行为特征、消费行为特征、旅游感受与印象等进行分析。然后分析了国内旅游客源市场影响因素,包括武汉的区位和交通条件、旅游市场空间竞争和旅游景点的知名度等。最后根据以上分析结论,对武汉国内客源市场进行定位,并提出开拓国内旅游客源市场的策略,包括改善基础设施,优化旅游环境、发挥区位优势,联合区域营销、加大促销力度,打造旅游形象,维持旅游的可持续发展,实现旅游需求和供给的平衡,为武汉市政府和旅游组织制定旅游宏观规划和决策提供科学依据。
[Abstract]:Tourist market is the key factor of tourism development. In the fierce competition of tourism market, the success of tourism development mainly depends on the reliability of tourist market. The study of tourist source market is the basis of tourist destination development and guarantee certain quality and quantity of tourist source. This paper takes Wuhan domestic tourist source market as the research object. On the basis of questionnaire survey and data collection, this paper applies qualitative and quantitative methods, tourism geography theory, tourism market theory and tourist behavior theory. The tourism regional cooperation theory analyzes the domestic tourist market in Wuhan. First of all, combined with the questionnaire survey, the use of SPSS and EXCEL and other software and annual seasonal change index, market concentration, geographical concentration index. This paper analyzes the time and space characteristics of domestic tourist market in Wuhan, including the radius of attraction, the curve of spatial use, the uniformity and concentration of tourist distribution. Secondly, the demographic characteristics of domestic tourists are analyzed. This paper analyzes the characteristics of decision-making behavior, consumer behavior, tourism feelings and impressions, and then analyzes the influencing factors of domestic tourist market, including the location and traffic conditions of Wuhan. Finally, according to the above analysis conclusions, the positioning of domestic tourist market in Wuhan, and the development of domestic tourist market strategies, including improving infrastructure. Optimize the tourism environment, give play to the location advantage, combine the regional marketing, increase the promotion, create the tourism image, maintain the sustainable development of the tourism, realize the balance between the demand and the supply of the tourism. It provides scientific basis for Wuhan municipal government and tourism organization to make macro-tourism planning and decision-making.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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