漓江流域乡村旅游产业转型升级研究

发布时间：2017-12-31 17:30

本文关键词：漓江流域乡村旅游产业转型升级研究　出处：《广西师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国乡村旅游产业在20多年的发展过程中,经历了资源特色导向时期、农业产业带动时期、政府政策驱动时期,最终进入了现在的市场需求导向时期。桂林是国家旅游综合改革试验区和国家服务业综合改革试点区域,乡村旅游是桂林旅游综合改革试验区的一个重要的组成部分,漓江流域作为桂林旅游业发展的核心区域,近些年漓江流域乡村旅游产业发展取得了很好的成绩,但是与乡村旅游发展成熟的国家和地区相比,乡村旅游产业的发展还处于初级阶段,产业问题明显且发展严重滞后于需求的变化,乡村旅游产业需要转型升级。本篇论文在对乡村旅游以及产业转型升级相关文献和理论研究的基础上构建了由乡村旅游需求驱动、乡村旅游供给驱动、政府行为驱动、社区居民行为驱动、旅游媒介驱动和乡村旅游研究驱动六个部分组成的乡村旅游产业转型升级驱动模型,并对其驱动机制以及乡村旅游产业转型升级路径进行研究。在对漓江流域的乡村旅游产业进行调查之前,对漓江流域乡村旅游产业发展概况进行了分析,包括漓江流域的自然经济概况、·乡村旅游产业的发展历程、乡村旅游资源情况和乡村旅游产业模式。然后,运用问卷调查法对于漓江流域的乡村旅游市场需求和游客的体验感知情况进行了调查,运用访谈法和实地观察法对漓江流域的乡村旅游企业经营者和乡村旅游相关政府部门进行了走访,并运用定量和定性相结合的方法对调查数据进行整理与分析,结果表明了在漓江流域乡村旅游产业发展中存在以下问题：乡村旅游企业数量多,规模小；乡村旅游产品层次低,内容单一,项目雷同；乡村旅游企业经营粗放；乡村旅游经营者和从业者素质普遍较低；乡村旅游地社区参与不够；政府行为有待完善等。基于对乡村旅游产业转型升级驱动机制的探索以及升级路径研究的结论,针对漓江流域乡村旅游产业发展中存在的问题,提出了漓江流域的乡村旅游产业转型升级的路径和建议：其一,漓江流域的乡村旅游产业结构转型升级；其二,漓江流域乡村旅游产业发展中相关政府的行为的转型升级；其三,漓江流域乡村旅游市场营销的升级；其四,漓江流域乡村旅游社区参与的升级；其五,漓江流域乡村旅游产品的转型升级；其六,漓江流域乡村旅游产业人才培养的转型升级。最后,总结文章的主要研究结论：第一,乡村旅游产业转型升级驱动模型包括六大部分：旅游需求驱动；旅游供给驱动；政府行为驱动；社区居民行为驱动；旅游媒介驱动；乡村旅游研究驱动。各组成部分相互联系,相互作用,共同推动乡村旅游产业的转型升级。第二,乡村旅游产业转型升级的路径：乡村旅游产业结构的转型升级,政府行为的升级,乡村旅游市场营销的升级,乡村旅游产品的转型升级,社区参与的升级,乡村旅游人才培养的升级。本篇文章的创新点：其一,选择江河流域,漓江流域,的乡村旅游产业作为研究对象。其二,对乡村旅游产业转型机制进行了研究,构建了乡村旅游产业转型升级驱动模型。同时,本课题的研究也存在诸多不足之处,例如由于研究对象、研究范围的限制,研究视野不够开阔,有待拓展,以及自身研究能力的限制。
[Abstract]:In the course of the development of rural tourism industry for more than 20 years , the country tourism industry has experienced resource characteristic oriented period , agricultural industry driving period , government policy driving period , and finally entered the current market demand guiding period . Guilin is the core region of the development of national tourism comprehensive reform and the national service industry comprehensive reform pilot region . The rural tourism is the core region of Guilin tourism comprehensive reform . Based on the literature and theoretical research on the upgrade of rural tourism and industrial transformation , this paper constructs a model for the transformation and upgrading of rural tourism industry consisting of rural tourism demand drive , rural tourism supply drive , government behavior drive , community resident behavior drive , tourism media drive and rural tourism research . Then , the author surveys the market demand of rural tourism in the Lijiang river basin and the experience perception of the tourists by using the questionnaire method . The survey data is collated and analyzed by the interview method and the field observation method . The results show that there are many problems in the development of the rural tourism industry in the Lijiang river basin : the number of rural tourism enterprises is large , the scale is small , the level of the rural tourism products is low , the content is single , the quality of the rural tourism enterprises is low , the rural tourism operators and the practitioners are generally low in quality , the community participation in the rural tourism is not enough , and the government behavior needs to be improved . Based on the exploration of the driving mechanism of the transformation and upgrading of the rural tourism industry and the study of the upgrade path , the paper puts forward the path and suggestion of the transformation and upgrading of the rural tourism industry in the Lijiang river basin . Finally , the main research conclusions of the article are summarized as follows : First , the driving model of the transformation and upgrading of rural tourism industry includes six parts : tourism demand driving , tourism supply driving , government behavior driving , community residents behavior driving , tourism media driving , rural tourism research and driving , the transformation and upgrading of rural tourism industrial structure , promotion of government behavior , promotion of rural tourism marketing , transformation and upgrading of rural tourism products , promotion of community participation and upgrading of rural tourism personnel training . At the same time , the research of this subject has many shortcomings , such as the limitation of the scope of research , the lack of research scope , the need to expand , and the limitation of its own research ability .

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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