影视主题公园旅游体验质量测评体系构建与实证研究

发布时间：2017-12-31 19:20

本文关键词：影视主题公园旅游体验质量测评体系构建与实证研究　出处：《江南大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游体验这一课题日益成为学界研究的热点,其背景正是传统的观光旅游已经无法满足人们日益提升的需求。在经济持续高速增长、人民生活水平迅速提高的今天,旅游者们关注的重点更多的集中在了获得别致而又深刻的旅游体验。影视主题公园结合了文化、影视与旅游,恰是可以满足游客这一需求的旅游产品。我国影视主题公园的相关项目在短时间内大量涌现的一场开发热潮过后,逐渐暴露出了许多旅游体验质量方面的问题。国外学者对旅游体验质量的研究已经相对成熟,国内学者对于这一领域也展开了较多的相关研究,但是针对不同的研究对象的理论仍不够成熟完善,因此本研究结合国内外学者的成果,对影视主题公园的旅游体验质量进行了针对性的研究。本文在对国内外影视旅游、主题公园及旅游体验的相关研究文献进行详细梳理的基础之上,以无锡影视主题公园为调研对象,对影视主题公园旅游体验质量进行了实证研究。主要采用文献研究、问卷调查、因子分析和方差分析的方法,建立了针对影视主题公园的旅游体验模型、设计了对其体验质量的测评体系并通过实证调研进行修正调整。本文分为六章,第一章介绍了研究的背景、目的、意义以及研究方法技术路线;第二章界定了影视旅游、主题公园和旅游体验三个概念,综述分析了相关研究的现状,提出对未来研究方向的设想;第三章介绍了研究的理论基础;第四章则在理论基础上,结合现有研究成果建立了理论模型与测评体系,并设计了相应的调查问卷,介绍了数据分析采用的方法;第五章之中以无锡影视主题公园为对象进行了问卷调查,通过因子分析与方差分析,得出了5维度29指标的测评体系,并根据实证分析结果提出了旅游管理的意见与建议;第六章是对文章的总结,概括了研究的结论,并探索性的对未来的研究方向进行了展望与推测。
[Abstract]:The research of tourism experience has become a hotspot of academic research, the background is the traditional tourism has been unable to meet the increasing demand of people. In the sustained rapid economic growth, people's living standards improved rapidly today, tourists focus more in the unique and profound tourism experience. Movie theme park combines culture, film and tourism, is precisely to meet the needs of the tourists tourism products. After an upsurge of development projects related to television theme park in China in a short time in large numbers, gradually exposed many problems about the quality of tourism experience. Foreign scholars on the quality of tourism experience research has been relatively mature, domestic scholars in this field also carried out related research more, but according to the different research object of the theory is still not perfect, because of this Combined with the achievements of scholars at home and abroad, the research on the tourism experience quality of film and television theme parks is studied.
Based on the domestic and foreign film and television tourism, theme parks and tourism experience based on the related research literature are detailed, with the Wuxi movie theme park as the research object, on the quality of film theme park tourism experience by empirical research. Mainly uses the literature research method, questionnaire survey, factor analysis and variance analysis, the establishment of tourism the experience model for the movie theme park, designed on the experience of the quality evaluation system through empirical research and adjusting. This paper is divided into six chapters, the first chapter introduces the research background, purpose, significance and research methods of the technical route; the second chapter defines tourism, theme parks and tourism experience three concepts review, analysis of the current situation of relevant research, put forward the suggestion for the future research direction; the third chapter introduces the theoretical basis of the study; the fourth chapter on the basis of theory, knot Combination of existing research to establish a theoretical model and evaluation system, and designs the questionnaire, describes the methods used in data analysis; the fifth chapter in the Wuxi movie theme park as the object of the questionnaire, through factor analysis and variance analysis, the evaluation system of the 5 dimensions of 29 indicators, according to the empirical analysis the results put forward opinions and suggestions of tourism management; the sixth chapter is the summary of this paper, summarizes the research conclusion, and explores future research directions were discussed and speculated.

【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;F592

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