彭世洛府旅游促销对外国游客目的地选择行为的影响研究

发布时间：2018-01-01 04:31

本文关键词：彭世洛府旅游促销对外国游客目的地选择行为的影响研究　出处：《昆明理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：泰国是亚洲,乃至世界最著名的旅游国家之一,旅游业是泰国的支柱产业,并且是泰国外汇收入的重要来源之一。但是随着泰国旅游业的蓬勃发展,被外国游客熟知的普吉岛、曼谷、帕塔亚等南部沿海旅游景点已不能满足越来越多的游客需求。特别是2011年的洪灾导致泰国旅游业损失惨重,而有着悠久的历史与文化、丰富的自然资源的北部地区同样有着吸引大量外国游客的旅游资源,彭世洛府就是其中的代表。但是彭世洛府的旅游现状如何,旅游促销对外国游客的吸引力如何,这些我们都不得而知。因此,本文研究了旅游促销对彭世洛府外国游客在目的地的选择上的影响。本文首先对国内外旅游促销的研究状况进行了整理,并对游客对目的地选择的影响因素研究进行了综述,总结出了对本文研究旅游促销对外国游客目的地选择行为的影响有指导意义的理论。其次针对彭世洛府旅游现状设计了调查问卷,并通过描述性分析与交叉列联表分析,得出了彭世洛府外国游客的基本人口属性,对外国游客具有影响的旅游促销活动及游客的不同人口属性与旅游促销的影响。最后,对彭世洛府开展旅游促销活动提出了目标市场定位及旅游促销策略方面的建议,并给出了本研究的局限性和彭世洛府旅游促销研究的展望。
[Abstract]:Thailand is one of the most famous tourist countries in Asia and even the world. Tourism is the pillar industry of Thailand and one of the important sources of Thai foreign exchange income. But with the rapid development of tourism in Thailand. The southern coastal tourist attractions of Phuket, Bangkok and Pataya, known to foreign tourists, are no longer able to meet the growing demand for tourists, especially since the 2011 floods caused heavy losses to Thailand's tourism industry. And with a long history and culture, rich natural resources in the northern region also has attracted a large number of foreign tourists tourism resources, Pengshiluo is one of the representatives, but Pengshiluo tourism status quo. It is not clear how attractive tourism promotion is to foreign tourists. Therefore, this paper studies the impact of tourism promotion on the choice of destinations for foreign tourists in Penselot. In this paper, first of all, the research status of tourism promotion at home and abroad has been sorted out, and the research on the influencing factors of tourists' choice of destination has been summarized. This paper summarizes the guiding theory of the impact of tourism promotion on the destination choice behavior of foreign tourists. Secondly, the paper designs a questionnaire for the current situation of tourism in Pengshiluo. And through descriptive analysis and cross-column table analysis, the basic demographic attributes of foreign tourists in Pengshiluo are obtained. The impact of tourism promotion activities on foreign tourists, the different demographic attributes of tourists and the impact of tourism promotion. This paper puts forward some suggestions on the target market orientation and tourism promotion strategy for the tourism promotion activities of Peng Shiluo, and gives the limitations of this study and the prospect of the research on the tourism promotion in Pengshiluo.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F591

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