太原市老年旅游市场需求调查及开发策略

发布时间：2018-01-01 11:24

本文关键词：太原市老年旅游市场需求调查及开发策略　出处：《山西大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着我国进入老龄化社会,老年人口在总人口中所占的人口比例越来越大。庞大的数量,强烈的旅游动机,以及充足的闲暇时间和较强的旅游购买力,这些都表明老年旅游者是旅游业发展的潜力市场。老年旅游市场是特殊的旅游市场,目前老年旅游市场供需不均衡,旅游潜力尚未完全开发出来。因此采取科学的开发策略显得尤为重要。本文立足于旅游学关于市场开发的基本理论,结合旅游心理学的相关理论,采用定性分析与定量分析相结合的方法,对太原市的老年旅游市场进行了相对全面的研究,具体内容包括以下几个方面：首先对本文中涉及到的关键概念市场、旅游市场和老年旅游市场进行界定,并阐述了旅游需求的相关理论,其次分析了老年旅游者的消费心理特征和消费行为特征,接着根据相关的基础理论,分析了老年旅游市场开发的可行性和必要性,论述了目前老年旅游市场开发的现状以及存在的问题。文章的重点部分是对太原市老年旅游市场进行抽样调查,根据调查问卷的数据分析结果,针对性的提出一些对太原市老年旅游市场开发的建议。这些建议主要是从政府、社会和旅游企业等三方面,论述如何开发太原市老年旅游市场。文章最后对全文做了总结,并分析了本文的研究局限以及未来的研究方向。
[Abstract]:As our country enters the aging society, the proportion of the aged population in the total population is more and more large, the huge quantity, the strong tourism motive, the sufficient leisure time and the strong tourism purchasing power. All these indicate that the aged tourists are the potential market for the development of tourism, and the elderly tourism market is a special tourism market, and the supply and demand of the elderly tourism market is not balanced. Tourism potential has not been fully developed, so it is very important to adopt scientific development strategy. This paper is based on the basic theory of tourism on the development of the market, combined with the related theory of tourism psychology, using qualitative analysis and quantitative analysis method. This paper makes a relatively comprehensive study on the elderly tourism market in Taiyuan, including the following aspects: First of all, the paper defines the key concept market, tourism market and the elderly tourism market, and expounds the related theory of tourism demand. Secondly, it analyzes the characteristics of consumer psychology and consumption behavior of the elderly tourists, and then analyzes the feasibility and necessity of the development of the elderly tourism market according to the relevant basic theory. This paper discusses the current situation of the development of the elderly tourism market and the existing problems. The main part of the article is to carry out a sample survey on the elderly tourism market in Taiyuan and analyze the results according to the data of the questionnaire. Put forward some suggestions on the development of Taiyuan elderly tourism market. These suggestions are mainly from the government, society and tourism enterprises. This paper discusses how to develop the tourism market for the aged in Taiyuan. At the end of the paper, the author summarizes the whole paper, and analyzes the limitations of the research and the research direction in the future.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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