产业链视角下山岳型景区转型升级研究

发布时间：2018-02-02 09:53

本文关键词： 山岳型景区转型升级　出处：《郑州大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年来,我国旅游业发展迅猛,取得了令人瞩目的成就,旅游景区作为我国旅游业发展的重要组成部分也取得了长足的进步。但是随着经济和社会的发展以及人们的收入和闲暇时间的不断增多,山岳型景区开始呈现出——收入单一,产品体系不完善,旅游辐射功能和拉动力不强,综合产出效益低以及利益相关者矛盾和冲突等问题。论文通过对这些问题的分析,引出关于山岳型景区转型升级这一议题。论文首先对产业链以及旅游产业链的概念进行了辨析,并从消费需求和生产需求的角度对旅游产业链的生成机制加以分析,对山岳型景区旅游产业链的构成和特点进行了梳理,同时还对转型升级的概念和本质内涵以及转型升级的特征进行了一些讨论。在充分的理论研究的基础上,对山岳型景区转型升级的必要性和动力机制进行了详细分析。接下来,论文分析了不同品级的山岳型景区在转型升级方面所采取的措施,并以相应的案例作为佐证。最终根据此分析得出了山岳型景区转型升级的路径选择。通过研究,论文最后得出山岳型景区急需转型的结论,但是不同品级的山岳型景区转型升级的定位不同,高品级的景区重在升级,中等品级的景区既升级也转型,低品级的景区重在转型。山岳型景区转型升级的主要策略就是重组和升级产业链条。
[Abstract]:In recent years, China's tourism industry has developed rapidly and made remarkable achievements. Tourist attractions as an important part of the development of tourism in China have also made considerable progress, but with the economic and social development and the increase of people's income and leisure time. Mountain scenic spots began to present problems such as single income, imperfect product system, weak radiation function and pull power of tourism, low comprehensive output benefit, conflicts and conflicts of stakeholders. Through the analysis of these problems, this paper leads to the issue of transformation and upgrading of mountain scenic spots. Firstly, the paper analyzes the concept of industrial chain and tourism industry chain. And from the point of view of consumption demand and production demand, the formation mechanism of tourism industry chain is analyzed, and the composition and characteristics of tourism industry chain of mountain scenic spot are combed out. At the same time, the concept and essential connotation of transformation and upgrading and the characteristics of transformation and upgrading are discussed. The necessity and dynamic mechanism of the transformation and upgrading of mountain scenic spots are analyzed in detail. Next, the paper analyzes the measures taken in the transformation and upgrading of different grades of mountain scenic spots. Finally, according to this analysis, the path choice of mountain scenic spot transformation and upgrading is obtained. Through the research, the paper finally draws the conclusion that the mountain scenic spot urgently needs transformation, but the different grade mountain type scenic spot transformation and upgrade localization is different, the high grade scenic spot is important in upgrading. The middle grade scenic spot is upgraded as well as the low grade scenic spot is the transformation. The main strategy of the mountain scenic spot transformation and upgrading is to restructure and upgrade the industrial chain.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【引证文献】