基于女性的花卉旅游产品开发策略研究

发布时间：2018-02-13 02:37

本文关键词： 花卉旅游花卉旅游产品开发策略女性　出处：《燕山大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来随着家庭收入的增长，，女性旅游人数及旅游消费支出的逐年上升，女性旅游市场正日渐升温，成为旅游企业关注的一大焦点。然而目前旅游市场中专门针对女性的旅游项目却很少见，不少旅游企业也开始思考开发满足女性需求的旅游产品。本论文就是针对女性群体研究花卉旅游产品的开发策略。文章首先对旅游产品、旅游产品开发、花卉旅游产品、花卉旅游等相关概念进行了阐释，并对花卉文化内涵、花卉旅游产品开发、女性旅游者消费行为的相关理论进行了介绍；其次通过概括性描述我国代表性城市对花卉旅游产品的整体开发情况，分析出了当前我国基于女性的花卉旅游产品的开发现状，找出了开发中存在的问题，并更深一层进行了问题的剖析；然后通过有针对性的发放调查问卷并同时结合面对面访谈调查、有目的性的走访调查花卉旅游胜地，加上相关二手资料的搜集并采用一种科学便捷的数学研究方法——G1评判方法，通过构建可行性评价模型论证了女性花卉旅游产品开发的可行性；最后根据分析、调查、论证，提出了基于女性的花卉旅游产品的开发策略，主要是针对问题提出相应的解决对策，有针对不同女性群体的、有基于女性的花卉观赏型旅游产品、花卉康体休闲型旅游产品、花卉艺术性旅游活动及针对女性举办各类主题花卉节；还有技术上的研发策略、人才培养策略以及政策和资金上的保障策略。
[Abstract]:In recent years, with the increase of household income, the number of women traveling and the expenditure of tourism consumption are increasing year by year, and the female tourism market is warming up day by day. It has become a major focus of attention for tourism enterprises. However, at present, there are very few tourism projects specifically targeted at women in the tourism market. Many tourism enterprises also began to think about developing tourism products to meet the needs of women. The article first explains the related concepts of tourism product, tourism product development, flower tourism product, flower tourism and so on, and explains the connotation of flower culture and the development of flower tourism product. The related theories of female tourists' consumption behavior are introduced. Secondly, through the general description of the overall development of flower tourism products in representative cities of China, the author analyzes the current situation of the development of flower tourism products based on women in China. Found out the problems in the development, and carried out a deeper analysis of the problems; then through the targeted distribution of questionnaires and at the same time combined with face-to-face interviews, a targeted visit to the flower tourist destination, In addition, the collection of relevant second-hand materials and the use of a scientific and convenient mathematical research method, G1 evaluation method, through the construction of feasibility evaluation model to prove the feasibility of the development of female flower tourism products; finally, according to the analysis, investigation, demonstration, This paper puts forward the development strategy of flower tourism products based on women, mainly puts forward corresponding solutions to the problems, including flower ornamental tourism products based on women, flower recreation tourism products based on women, and leisure tourism products based on flowers and sports. Flower art tourism activities and flower festivals for women, as well as technical research and development strategy, talent training strategy and policy and financial protection strategy.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

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