旅游体验背景下江西婺源文化遗产旅游开发研究

发布时间：2018-02-25 00:25

本文关键词： 旅游体验文化遗产旅游开发婺源　出处：《扬州大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着体验经济时代的到来,人们物质、文化水平的不断提高,旅游者越来越重视个性化的需求,更多的是要满足自身的求知欲望、审美情趣、自我价值实现等更高层次的旅游需求,以追求一次难以忘怀的旅游体验；同时,国家“十二五规划”中提出要依托当地的文化遗产资源,积极发展地方旅游业及相关产业,大力发展传统特色文化,打造具有民族特色的文化活动品牌。在此背景下,选择文化遗产资源作为研究对象,从旅游体验这一新的思路和视角进行深度研究。在旅游体验为主要理论基础背景下,深入探讨了旅游体验的概念和特点,总结了文化遗产的内涵、特征和价值,以及文化遗产旅游的作用。通过分析,探求旅游体验和文化遗产开发两者之间的关系,总结了文化遗产旅游体验的载体系统的构成,即旅游舞台载体、旅游活动载体、旅游环境载体和旅游服务载体,阐明了影响文化遗产旅游体验的三大因素,即主体因素、客体因素以及介体因素。在以上理论研究的前提下,以文化遗产旅游资源丰富的江西婺源为实例,对婺源的文化遗产旅游资源进行了调查和评价,通过旅游期望、游客满意度理论对婺源文化遗产的旅游体验进行了定量分析,在定量分析的基础上运用ASEB栅格分析法对婺源文化遗产旅游体验进行了定性描述。最后针对以上分析的问题,提出了婺源文化遗产体验旅游开发的总体构思,具体阐述了开发的理念、开发的目标和开发的一般原则,重点提出了从体验主题的确定(Topic)、体验项目的设计(Project)、体验设施的改善(Facility)、景区体验的管理控制(Control)、体验营销的开展(Marketing)五个方面说明了开发的具体步骤,以期能够为婺源的文化遗产旅游开发提供新的视角、新的思路、新的方法。同时通过对婺源个案的分析,希望能够给文化遗产类旅游目的地或景区(点)的开发带来一定的借鉴意义,实现文化遗产旅游的可持续发展。
[Abstract]:With the arrival of the era of experience economy and the continuous improvement of people's material and cultural level, tourists pay more and more attention to the demand of individuation, and more to satisfy their desire for knowledge and aesthetic taste. The realization of self-worth and other higher levels of tourism needs in order to pursue an unforgettable tourism experience; at the same time, in the "12th Five-Year Plan", the State proposed to actively develop local tourism and related industries by relying on local cultural heritage resources. Vigorously develop traditional culture and create a brand of cultural activities with national characteristics. Under this background, the cultural heritage resources are chosen as the research object, and the concept and characteristics of tourism experience are deeply discussed under the background of tourism experience as the main theoretical foundation. This paper summarizes the connotation, characteristics and value of cultural heritage, as well as the role of cultural heritage tourism. Through analysis, the paper explores the relationship between tourism experience and cultural heritage development, and summarizes the composition of carrier system of cultural heritage tourism experience. That is, the carrier of tourism stage, the carrier of tourism activity, the carrier of tourism environment and the carrier of tourism service. It expounds the three factors that affect the tourism experience of cultural heritage, that is, subject factor, object factor and intermediary factor. On the premise of the above theoretical research, taking Wuyuan of Jiangxi Province, which is rich in cultural heritage tourism resources, as an example, this paper investigates and evaluates the tourism resources of cultural heritage in Wuyuan. The tourism experience of Wuyuan cultural heritage is analyzed quantitatively by the theory of tourist satisfaction, and the tourism experience of Wuyuan cultural heritage is described qualitatively by using ASEB grid analysis on the basis of quantitative analysis. This paper puts forward the general conception of the development of Wuyuan cultural heritage experience tourism, expounds the idea of development, the goal of development and the general principle of development. The concrete steps of the development are put forward from five aspects: the determination of the experience theme, the design of the experience project, the improvement of the experience facilities, the management and control of the experience in the scenic area, and the development of the experience marketing. In order to provide a new perspective, new ideas and new methods for the development of Wuyuan cultural heritage tourism. At the same time, through the analysis of Wuyuan cases, It is hoped that it can bring some reference significance to the development of cultural heritage tourism destination or scenic spot, and realize the sustainable development of cultural heritage tourism.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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