北京“世界文化遗产类旅游景区”实现精细化管理的路径研究

发布时间：2018-03-12 09:42

本文选题：景区精细化管理　切入点：世界文化遗产　出处：《首都经济贸易大学》2013年硕士论文　论文类型：学位论文

【摘要】：2012年中国人均GDP已经达到6100美元，进入了对于文化旅游需求的快速消费时期以及大众化旅游与多元化旅游消费需求并存的时代。当前经济持续发展和社会快速变革过程中始终存在着两种矛盾：一是基于保护与开发的世界文化遗产实现可持续发展与景区经营主体追求经济效益之间的矛盾；二是人民群众不断增长的对旅游品质和服务提升的要求与低水平、常规式的景区管理之间的矛盾。这两种矛盾也是本文所要研究解决的问题，，本文通过文献综述、实地调研以及案例研究等方法探讨引入一种创新的管理理念和方法—景区精细化管理并研究其实现路径。本文认为，景区旅游精细化管理是建立在常规旅游景区管理的基础上，为实现游客满意度最大化的目标，利用现代信息技术，将常规旅游管理引向深入的管理思想和管理模式。通过研究发现，世界文化遗产类景区可以通过管理机制构建、管理流程优化、智慧景区建设、危机管理提升等途径实现旅游精细化管理。同时，本文结合典型案例，较为系统地研究论证世界文化遗产类景区精细化管理的实现路径，寻找出该类景区的一个实现旅游经济效益与可持续发展、文化保护相均衡的平衡点。并力求总结精细化管理模式，为中国旅游景区管理实现科学化、规范化、标准化提供参照。
[Abstract]:China's GDP per capita reached 6,100 US dollars in 2012. In the period of rapid consumption of cultural tourism demand and the coexistence of popular tourism and diversified tourism consumption demand, there are always two kinds of contradictions in the process of sustained economic development and rapid social change: one. It is the contradiction between the sustainable development of the world cultural heritage based on protection and development and the pursuit of economic benefits by the main body of the scenic area management. The second is the contradiction between the increasing demands of the people on the quality and service of tourism and the low level and conventional management of scenic spots. These two kinds of contradictions are also the problems to be studied and solved in this paper. Field investigation and case study are used to discuss the introduction of an innovative management concept and method-the fine management of scenic spots and its realization path. This paper holds that the management of scenic spots is based on the management of conventional scenic spots. In order to realize the goal of maximization of tourist satisfaction, the conventional tourism management is introduced to the deep management thought and management mode by using modern information technology. Through the research, it is found that the world cultural heritage scenic spots can be constructed through the management mechanism. At the same time, combining with typical cases, this paper systematically studies and demonstrates the way to realize the fine management of the world cultural heritage scenic spots, such as the optimization of management process, the construction of intelligent scenic spots, the promotion of crisis management, and so on. This paper finds out a balanced point of tourism economic benefit and sustainable development and cultural protection of this kind of scenic spot, and tries to sum up the fine management mode to provide a reference for the realization of scientific, standardized and standardized tourism scenic spot management in China.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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