恩施州旅游服务贸易竞争优势研究

发布时间：2018-03-12 19:31

本文选题：民族地区　切入点：恩施州　出处：《中南民族大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着第三产业的快速发展，旅游服务贸易在21世纪已成为国际贸易中引人注目的新领域，并且在经济发展中占有越来越重要的地位。旅游服务贸易给发展中国家带来的不仅仅是机遇，更重要的是挑战。旅游服务贸易是国际上发展得最快的服务贸易之一，也是恩施州地区发展较快的行业。恩施州作为我国中部唯一的一个少数民族地区，拥有丰富的旅游资源，优越的地理和气候条件，使旅游服务贸易成为恩施州服务贸易的领头羊，成为恩施州发展服务贸易的重点。另外，宜万铁路的通车，也给恩施州的旅游服务贸易带来了很大的机遇。由于恩施州旅游服务业资源消耗低、带动系数大、就业机会多，所以发展旅游服务贸易，对于促进和带动恩施州地区经济发展具有很重要的作用。那么，恩施州地区应怎样利用这么多优势，怎样很好的把握住这次机遇？本文试图将波特的竞争优势理论运用于旅游服务贸易领域，研究恩施州旅游服务贸易的竞争优势问题。本文共分为五个部分。第一章，主要阐述本文的选题缘由、研究方法、国内外相关研究综述和拟创新之处；第二章，介绍旅游服务贸易的定义、特点及作用，并介绍了研究旅游服务竞争优势的基本理论，对已有的比较优势理论和竞争优势理论进行了梳理；第三章，，通过数据分析揭示了旅游服务业在恩施州地区经济发展中的地位及其作用；第四章，从恩施州地区旅游服务贸易的现状出发，运用波特的竞争优势理论分析了影响恩施州地区旅游服务贸易竞争优势的各项因素。第五章，通过对恩施州旅游服务贸易竞争优势的分析，提出适合恩施州地区旅游服务贸易发展的建议及对策。
[Abstract]:With the rapid development of the tertiary industry, tourism service trade has become a noticeable new field in international trade in 21th century. Tourism service trade brings not only opportunities but also challenges to developing countries. Tourism service trade is one of the fastest growing service trade in the world, and it is also a relatively fast developing industry in Enshi Prefecture. Enshi Prefecture, as the only minority region in the central part of China, has abundant tourist resources. The favorable geographical and climatic conditions have made the trade in tourism services a leading factor in the service trade in Enshi Prefecture and a key point in the development of service trade in Enshi Prefecture. In addition, the opening of the Yi-Wan Railway, It has also brought great opportunities to the tourism service trade in Enshi Prefecture. Since Enshi Prefecture has low consumption of tourism services resources, large driving factors and more employment opportunities, it has developed tourism service trade. To promote and promote the economic development of Enshi Prefecture has a very important role. So, how should Enshi prefecture make use of so many advantages, how to grasp this opportunity very well? This paper attempts to apply Porter's theory of competitive advantage to the field of tourism service trade and to study the competitive advantage of Enshi state's tourism service trade. This paper is divided into five parts. The first chapter mainly describes the reason of this paper, research methods, domestic and foreign related research review and quasi-innovation, the second chapter, introduces the definition, characteristics and role of tourism service trade. It also introduces the basic theory of tourism service competitive advantage, and combs the existing comparative advantage theory and competitive advantage theory. Through the data analysis, this paper reveals the status and function of tourism service industry in the economic development of Enshi Prefecture. Chapter 4th, proceeding from the current situation of tourism service trade in Enshi Prefecture, Using Porter's competitive advantage theory, this paper analyzes the factors influencing the competitive advantage of tourism service trade in Enshi Prefecture. Chapter 5th, through the analysis of competitive advantage of Enshi Prefecture tourism service trade, Suggestions and countermeasures for the development of tourism service trade in Enshi Prefecture are put forward.
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F752.68

【参考文献】